Strategic Direction – Being Adidas advisor

Strategic Direction – Being Adidas advisor

We are playing the role of strategic advisors to Adidas. we are assessing their general strategy by implementing the following models:
• Ansoffs Matrix
• porter’s model of competitive advantage
• ashridge model
• blue ocean strategy
and we are giving in the conclusion a recommendation for the strategic direction we think adidas should take.
Please prepare an 8 slides presentation illustrating the above, using the following book as a source:
Foundations of strategy, second edition, Robert M. Grant & Judith Jordan
The general plan for the presentation should follow this line:
Strategy development process > mission statement > strategic analysis > strategic option > strategic evaluation > strategic choices > develop
implementation plan.
along with the presentation we expect a written word document for the explanatory narration. This should be only a five-minute-long
explanation.
Please ensure to reference the presentation at the end slide