Market Segmentation

Market Segmentation

1) Go to the “My Best Segments” portion of the Claritas Web site,
https://claritas360.claritas.com/mybestsegments/
Click on the tab that says ” Enter ZIP Code ” then enter zip code- 43231, to learn which
segments are the top five for Zip Code (43231). Follow the links for each of the five most
common PRIZM segments to obtain a segment description.
Write up a summary of your results. Discuss the extent to which you believe these are accurate
descriptions of the main segments of people who reside in your zip code. (43231).
please use ZIP Code 43231