Cooperative Strategy Amazon
Case 9: Amazon-com – Toys ‘R’ Us (A + B1 + B2)
1. Why does Amazon wish to pursue this alliance and what risks does it face in doing so?
1. Why does Amazon wish to pursue this alliance and what risks does it face in doing so?
- Why does Toys R Us wish to pursue this alliance and what risks does it face in doing so?
- How is this alliance structured? How should it be structured? What alternatives exist?
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