Brand Positioning Brand – Dunkin Product – Coffee

Brand Positioning Brand – Dunkin Product – Coffee

Imagine you are working for a social media marketing company and you have to write a proposal to win the contract for the social media marketing account of a company. Therefore, you need to write a compelling report so that you can get the contract.
Brand: Dunkin Product: Coffee
Brand positioning: You will need to come up with a strategy to position the brand. For this purpose, you may need to think of other similar products that are there in the marketplace, other companies that are launching similar products etc. You may then want to evaluate how your product differs from these products/brands to come up with your positioning strategy. Note that this positioning should be with respect to social media marketing