Explain what kind of marketing approach this is.

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Discussion thread:Dont forget reference from course author(Eric N.Berkowitz) at leat one .(HA
525 Marketing Management for Health Care Professionals 202003SPIIOL OL-B ).
Marketer Y is a highly motivated employee who was hired as an outreach marketer for a physical
therapy practice. He is keen on getting results quickly. His role is to get patient referrals from
orthopedic specialists in the surrounding area. The scope of his work consists of daily visits to
doctors’ offices highlighting the key selling points and uniqueness of the physical therapy
practice and the referral process.
Marketer Y continuously brings expensive gifts to offer to the doctor’s office staff, who always
refuse his gestures of kindness.
Explain what kind of marketing approach this is. Justify your answer with examples or evidence
from the readings, presentations, or your own research.

Relationship between health practices and chronic health conditions

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Relationship between health practices (diet, exercise and smoking/drinking) and chronic health conditions (diabetes, hypertension, heart disease, and overweight).
Required: 
Research Proposal (30 pages, APA Style)

Relationship between health practices and chronic health conditions

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Relationship between health practices (diet, exercise and smoking/drinking) and chronic health conditions (diabetes, hypertension, heart disease, and overweight).
Required: 
Research Proposal (30 pages, APA Style)

Health Belief Model (HBM)

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Health Belief Model (HBM) , Required 
Description of the theories and models in health care and their applications.

Developing Goals and Objectives In Health Care Programs (Reflection Paper)

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Developing Goals and Objectives

Imagine that you are a public health professional working with an organization concerned with childhood diseases. You are concerned about the growing number of parents who do not want to immunize their children because of rumors about vaccine risks. Because you believe this might contribute to many future childhood health problems, you consider developing a public program, in this case, a vaccine program.
As part of the funding application process, you must state your program goals. You write, “I want to increase immunization rates and save the lives of babies.”
Your intentions may be noble, but you may need to define your goals and objectives more clearly, in ways that show they can be measured and assessed. For example, how will you increase immunization rates, and in what time frame?
 
This week, you examine implications of goals and objectives and create your own goals and objectives following established guidelines for your Scholar-Practitioner Project. You also finalize your group project to analyze the impact of planning and other improvements on program effectiveness.

Learning Objectives

Students will:
  • Analyze implications of goals and objectives for public health programs
  • Apply goals and SMART guidelines to public health programs
  • Analyze contributions of goals and objectives to the effectiveness of public health programs
  • Analyze effectiveness of public health programs
  • Analyze impact of program planning
  • Apply strategies to improve program planning

Required Readings

Fertman, C. I., & Allensworth, D. D. (Eds.). (2017). Health promotion programs: From theory to practice (2nd ed.). San Francisco, CA: Jossey-Bass.

  • Chapter 5, “Making Decisions to Create and Support a Program” (pp. 113-139)

https://www.cdc.gov/phcommunities/resourcekit/evaluate/smart_objectives.html

Preventing Skin Cancer

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Overview
The World Bank’s Independent Evaluation Group (IEG) released a lackluster report about the World Bank’s Department of Health, Nutrition, and Population in 2009. The IEG found that one-third of the department’s public health programs were ineffective. While many programs were highly successful, programs such as HIV-AIDS in Africa only had a 25% success rate compared to the typical 80% overall success rate for the World Bank’s programs. The IEG discovered that the department’s public health programs were too complex and did not have organized planning procedures (Faiola, 2009).
Many people and organizations such as the World Bank undertake public health programs; unfortunately, not all programs are successful. The most common reason for failure is lack of effective planning. Regardless of good intentions, a successful plan requires careful and systematic advance programming.
For this Assignment, you will be assigned to a small group to analyze public health programs and the effectiveness of their program planning. You and others in your group will review articles describing two programs that approached the same health issue in two different ways. As a result of the group collaboration, you will submit a paper that analyzes and makes recommendations related to the planning of these two public health programs. This Assignment is not due until Week 3; however, it is important to start to work with your group this week.
For this Assignment, use peer-reviewed, scholarly articles in addition to the Learning Resources to support your paper.
Review your two assigned public health programs provided in the Learning Resources. In your document, do the following:

  • Briefly describe the two programs studied by your group.
  • Explain the benefits and limitations of each program.
  • Explain the importance of planning to the effectiveness of each program.
  • Describe two strategies for improving program planning and justify your selections.
  • Explain how improvements in planning might have changed the program outcomes.

Groups will be assigned. Each group will turn in only one 7- to 9-page document. In order to do this, you will need to choose which student will turn in the paper. You will also need to make sure that every group member’s name is included on the paper. This Assignment is due in Week 3.
Support your response using the Learning Resources and the current literature.
Geller, A. C., Hufford, D., Miller, D. R., Sun, T., Wyatt, S. W., Reilley, B., . . . & Koh, H. K. (1997). Evaluation of the ultraviolet index: Media reactions and public response. Journal of the American Academy of Dermatology, 37(6), 935–941.
Your Assignment should be written in standard, edited English and follow APA guidelines as accurate as possible. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources, as appropriate. Refer to the Publication Manual of the American Psychological Association to ensure that your in-text citations and reference list are correct.

Marketing Healthcare Product

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Required:
A discussion of the strategies for marketing health acre products (2-3 pages).

Dementia (Case study)

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Audrey (aged 71) and Edward (aged 74) are a couple who have been married
for nearly fifty years and have a very close relationship. They have lived in the
same home for over 35 of those years and enjoy where they live – although in
recent years there have been many changes in the area, with new subdivisions
being made, many new buildings along with new roads and changes to existing
street configurations.
Dr Susan Saunders has been their general practitioner for the past ten years. Dr
Saunders notes that over that time they have attended routine appointments
together and have enjoyed generally good health, although Audrey has some
mild arthritis in her hips and fingers. Today, Edward has made an appointment
to see Dr Saunders without Audrey present. He tells Dr Saunders that he is
worried about Audrey’s memory. During the last month, Audrey has misplaced
her car keys three times (although on each occasion she did find them a short
time later). Having recently watched a documentary about dementia, Edward is
very worried that Audrey might have dementia. He has thus been watching her
closely for any other possible signs of dementia, and a couple of events have
added to his concerns.
Edward explains that last week Audrey walked into their lounge room, and
completely forgot what she had gone in there for. She retraced her steps
however, and remembered she was going into the lounge room to get her
reading glasses. Edward added that during a recent cleaning spree, they had
rearranged the items in the kitchen cupboards. A couple of days later when
making a cup of tea, Audrey forgot that the cups had been moved, and she went
to the wrong cupboard to get them. Although she immediately realised what she
had done, laughed about it, and quickly went to the correct cupboard, this
incident just added to his concerns.
Dr Saunders asks if they have noticed other changes. For example, has Audrey
had any new health issues? Is she managing her daily activities and chores?
Edward confirms that Audrey has not had any recent illnesses or medication
changes, is still participating in all her regular activities including driving her car,
going out with their friends to play golf and, as usual, continues to share all the
cooking, gardening, and housework duties with Edward. She has also been very
busy planning and organising a trip to Europe to see friends in Germany and
Croatia. Edward tells Dr Saunders that Audrey has always enjoyed organising
their holidays away and on this occasion she seems to be managing it well.
Edward also tells the doctor about one odd incident that happened about six
months ago – he tells the doctor that Audrey was driving home from a friend’s
house and became disoriented and could not remember how to get home on this
usually familiar route. He said that Audrey pulled over and rang him on her
mobile phone to tell him that she could not remember the way home, but after
they spoke for a couple of minutes she suddenly said that she had just
remembered the route and would be home shortly. She then made it safely
home without further incident. Otherwise, apart from the memory issues
mentioned earlier, Edward says there have been no other concerns or issues
worrying them.

Pharmacokinetic and Pharmacodynamic Processes

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Case Study: Patient CB has a history of strokes. The patient has been diagnosed with type 2 diabetes, hypertension, and hyperlipidemia. Drugs currently prescribed include the following:
• Glipizide 10 mg po daily
• HCTZ 25 mg daily
• Atenolol 25 mg po daily
• Hydralazine 25 mg qid
• Simvastatin 80 mg daily
• Verapamil 180 mg CD daily
Write a 2- to 3-page paper that addresses the following:
• select one the following factors: genetics, gender, ethnicity, age, or behavior factors.
• Explain how the factor you selected might influence the pharmacokinetic and pharmacodynamic processes in the patient from the above case study.
• Describe how changes in the processes might impact the patient’s recommended drug therapy. Be specific and provide examples.
• Explain how you might improve the patient’s drug therapy plan and explain why you would make these recommended improvements. If possible please use one of the follwing resources.
Some references: Reference:
ACC/ACHA Guideline on the Management of Blood Cholesterol http://www.onlinejacc.org/content/accj/73/24/e285.full.pdf?_ga=2.211926493.853299748.1583090983-768093126.1583090983
Guideline for the Prevention, Detection, Evaluation, and Management of High Blood Pressure in Adults http://www.onlinejacc.org/content/accj/71/19/e127.full.pdf?_ga=2.119020992.853299748.1583090983-768093126.1583090983
Guideline on the Primary Prevention of Cardiovascular Disease http://www.onlinejacc.org/content/accj/74/10/e177.full.pdf?_ga=2.120069185.853299748.1583090983-768093126.1583090983
Guideline for the Management of Patients With Atrial Fibrillation http://www.onlinejacc.org/content/accj/74/1/104.full.pdf?_ga=2.181500014.853299748.1583090983-768093126.1583090983
Guideline for the Management of Heart Failure http://www.onlinejacc.org/content/accj/70/6/776.full.pdf?_ga=2.182392302.853299748.1583090983-768093126.1583090983
Strategies to Enhance Application of Clinical Practice Guidelines in Patients With Cardiovascular Disease and Comorbid Conditions http://www.onlinejacc.org/content/accj/64/17/1851.full.pdf?_ga=2.174568939.853299748.1583090983-768093126.1583090983
Effectiveness-Based Guidelines for the Prevention of Cardiovascular Disease in Women http://www.onlinejacc.org/content/accj/57/12/1404.full.pdf?_ga=2.214857950.853299748.1583090983-768093126.1583090983
OTHER resources: Rosenthal, L. D., & Burchum, J. R. (2018). Lehne’s pharmacotherapeutics for advanced practice providers. St. Louis, MO: Elsevier.
• Chapter 34, “Review of Hemodynamics” (pp. 335–340)
• Chapter 35, “Diuretics” (pp. 341–349)
• Chapter 36, “Drugs Acting on the Renin-Angiotensin-Aldosterone System” (pp. 351–362)
• Chapter 37, “Calcium Channel Blockers” (pp. 363–369)
• Chapter 38, “Vasodilators” (pp. 371–373)
• Chapter 39, “Drugs for Hypertension” (pp. 375–388)
• Chapter 40, “Drugs for Heart Failure” (pp. 389–402)
• Chapter 41, “Antidysrhythmic Drugs” (pp. 403–418)
• Chapter 42, “Prophylaxis of Atherosclerotic Cardiovascular Disease: Drugs That Help Normalize Cholesterol and Triglyceride Levels” (pp. 419–439)
• Chapter 43, “Drugs for Angina Pectoris” (pp. 441–450)
• Chapter 44, “Anticoagulant and Antiplatelet Drugs” (pp. 451–472)

Project Financial Management in Health Care Organizations

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Project Financial Management in Health Care Organizations The course project must include at least the following sections; you may want to include others if you deem them appropriate:

  • Introduction
  • Challenges and Problems (associated with your topic)
  • Review of the Literature
  • Critical Analysis of Challenges/Problems
  • Recommended Solutions
  • Implementation of Solutions
  • Justification of Solutions
  • Conclusion
  • References

Some possible course project topics for your consideration are listed below:
Managed care impacts on healthcare finance
Hospital ownership types and impacts on healthcare finance
Presenting hospital financial statements
Strategic financial planning for healthcare organizations
Financial management of home health care
Financial management of ambulatory surgery
Financial management of clinics
Financial management of physician practices
Flexible budgeting for healthcare organizations
Capital budgeting for healthcare organizations
Information management for healthcare organizations
Principles and practices for hospital auditing
The course project must be seven to ten pages, double-spaced, not counting the cover page and the references pages. You must use at least five outside sources for your course project