Porter’s Five Forces Analysis

Porter’s Five Forces
Paper details:
After reviewing this video Porter’s Five Competitive Forces

Conduct a detailed Five Forces analysis for Starbucks. Your analysis should be thorough, incorporate scholarly research, and cover:
1. Corporate Threats of New Entrants
2. Corporate Threat of Substitutes
3. Supplier Power
4. Buyer Power
5. Competitive Rivalry
Deliverable:
1. A 3 page written analysis; APA formatted MS Word document.
2. Written evaluation for each force highlighted above. Justification should be supported by scholarly evidence (i.e. – peer-reviewed journal articles; 10K
report, etc.).
Sources
Starbucks (2020). Fiscal 2020: Annual Report. Starbucks.
https://s22.q4cdn.com/869488222/files/doc_financials/2020/ar/2020-Starbucks-AnnualReport.pdf
McKinsey Quarterly (0047-5394) https://www.mckinseyquarterly.com/home.aspx
Harvard Business Review (0017-8012)
HBS Working Knowledge http://hbswk.hbs.edu/ (
New York Times
Wall Street Journal
The Economist

Company five-year strategy plan

Using a company of your choice, develop a five-year strategic plan using the following format:

• Title page
• Table of contents
• Executive summary
• Vision and Mission
• External Environment Analysis
• Internal Environmental Analysis
• Market Analysis
• Positioning organization in the marketplace
• Long-term goals/objectives
• Strategic options, analysis, and choices made
• Positioning organization in the marketplace
• Long-term goals
• Measure and evaluation of performance
• Five-year proforma operating budget

For the vision and mission section, you should develop your own vision and mission statements for the company.

The information you provide in the sections of this report for the External Analysis, the Internal Analysis, and the Market Analysis will largely be a summary from the Part 1 & Part 2 reports you wrote earlier. From the “positioning the organization in the marketplace” section onward is really the substance of your strategic plan.

In the long-term goals/objectives section of the plan, you need to outline 3-5 key goals/objectives that you would like to see the organization accomplish over the next five years.

In the strategic options and choices section, you need to propose several potential strategies that could help the organization meet all of its goals/objectives. Begin by briefly explaining each strategic option, then analyze each strategic option by outlining the pros and cons of choosing this option. Finally, out of the list of strategic options you have outlined, you need to choose which of these options you are planning to implement over the next five years, which will allow you to best achieve the goals/objectives of the company.

Please Note: The two questions any board of directors is going to ask about the strategic options are: 1) “How much will this cost?”; and 2) “How much money will we make if we go forward with this strategy?”. Make sure you address these two questions!

The action plan outlines briefly how you plan on implementing the strategic choices you have made over the next five years.

The measurement section describes how you intend to measure your progress in achieving the goals and objectives you have outlined previously.

The five-year pro-forma budget is basically an income statement for five sequential years moving forward.

McDonald’s Trading Up the Channel Member’s Product Mix

This Case situation is about 10 years old as it applies to Canada, so I would like you evaluate Questions 1 & 2 based on the case information only. The situation was very close in Canada except Dunkin Donuts was not a factor in Canada. Tim Hortons was a major competition then as now. Questions 3 & 4 relate to the current situation in Canada and are your point of view.
The case is about franchises in the Marketing Channel. In 2009 McDonald’s USA introduced McCafe and 2 years later into Canada. The case describes the conditions in the USA prior to the US launch.
We will be discussing Franchising in Week 11.
There are two short article links that will provide some context for the breakfast daypart for Wendy’s and Tim Hortons in Canada.
Canadian notes to add to the Case information from the articles :
1. Tim Hortons introduced Breakfast Sandwiches in Dec 2011 after McDonald’s introduced McCafe
2. Tim Horton’s did not introduce Dark Roast Coffee until 2014 – regular blend and de-caff was all that was available for hot coffee until then
3. Wendy’s re-introduced breakfast sandwiches in Sept 2019 in the USA and Canada. It had launched originally in 1985 but was it was not successful and the products were discontinued after 9 months.
Questions:
1. Do you believe McDonald’s trade-up strategy to the McCafe line of premium coffee products is a good deal for the franchisees based on the information in the case – why or why not? (10 marks)

2. What product advantage did McDonald’s have when it introduced McCafe in Canada (8 Marks)

3. Based on your own experience do you believe that McDonalds’s McCafe is a “oranges and oranges” alternative to Starbucks? Yes or No and explain your point of view ? (5 Marks)

4. Are the risks for the franchisees the same for Starbucks and McDonald’s? (7 Marks)

https://www.forbes.com/sites/aliciakelso/2019/09/10/wendys-bets-20-million-that-breakfast-will-work-this-time-around/?sh=5f7025594e8d
https://company.timhortons.ca/ca/en/corporate/news-release.php?id=7618