Writing Marketing Report Assignment
Scenario

You have been provided with a case study on Amazon (which can be found in your Assignment 2 resources on Canvas). In this case it is described how Amazon has been one of the most successful companies in the world. A main point in the case is that Amazon has been using data to further enhance their profits. Further details that are relevant for your tasks, which are outlined below, can be derived from the case.

Your tasks

With respect to the Amazon case, you are to write a short market research report to answer the following questions:
1. How has Amazon used data to enhance: (1) their profits, and (2) the customer experiences? Justify your answer with examples. Also discuss the role of machine learning in enhancing profits and improving the customer experience.
2. The world has been affected by the covid-19 pandemic and some of the changes that have occurred may be lasting. Amazon’s sales have increased dramatically during the pandemic, due to the closure of stores. Explain whether the pandemic will have long-term effects on the sales of Amazon in a post-covid-19 world.
You are also required to collect at least one piece of secondary research to support your arguments in Task 1 and/or Task 2.

Structure
Below is a suggested structure:
• Page 1: Title page with course code (MKTG 202), a descriptive, interesting title of your report, submission date of your assignment, your full name, your student ID.
• Page 2: Table of contents.
• Pages 3 – 5: This is where the page limit starts (maximum of 3 pages):
• Page 3: Executive summary (half a page).
• Page 3/4: Background: setting the scene for the reader. You can extract the background information from the case provided to you.
• Page 4/5: Findings: addressing the questions in “Your Task”.
• Page 5: Conclusions: concluding the main findings of your investigation.
• Appendices (on a new page). Appendices may contain any supplementary material relating to your report which doesn’t fit into your page limit, such as references, further supporting material etc. Remember to ensure that key findings/important material is included in the body of your report rather than putting everything in the appendices. Also, ensure that you refer the reader to the relevant appendices in the main body of your report.
• References (on a new page).

Feedback Sheet

Criteria Rating Pts.
Executive summary 10.0 to >8.0 Pts
Advanced
Flawless/near flawless presentation of a summary. Relevant information has been fully synthesised and prioritised; links to case/research are clear. 8.0 to >6.5 Pts
Proficient
Proficient presentation but may be lacking some information. Relevant information has been synthesised where there are some links to case/research. 6.5 to >4.5 Pts
Basic
Basic presentation, just meeting expectations. Relevant information has been somewhat synthesised where there may some unclear links to case/research. 4.5 to >0 Pts
Very Poor
Poor presentation, not meeting expectations. Relevant information has not been prioritised and/or synthesised where there is no links to case/research. 10.0

Task 1
25.0 to >21.0 Pts
Advanced
Identified clearly and flawlessly how data and machine learning are used by Amazon for enhancing customer experience and their profits. Displays a clear understanding of machine learning and big data. 21.0 to >15.0 Pts
Proficient
Identified clearly how data and machine learning are used by Amazon for enhancing customer experience and their profits. Displays some understanding of machine learning and big data. 15.0 to >10.0 Pts
Advanced
Identified how data and machine learning are used by Amazon for enhancing customer experience and their profits. 10.0 to >0 Pts
Advanced
Tentative identification of how data and machine learning are used by Amazon for enhancing customer experience and their profits. 25.0
Task 2
25.0 to >21.0 Pts
Advanced
Explained clearly whether Amazon’s sales will structurally change in the post-Covid-19 world and used secondary data to support the argumentation. 21.0 to >15.0 Pts
Proficient
Provided a clear explanation about whether Amazon’s sales will structurally change in the post-Covid-19 world or provided a reasonable explanation that is supported by data. 15.0 to >10.0 Pts
Advanced
Provided a reasonable explanation about whether Amazon’s sales will structurally change in the post-Covid-19 world 10.0 to >0 Pts
Advanced
Tentative explanation about whether Amazon’s sales will structurally change in the post-Covid-19 world 25.0
Quality of secondary research (e.g. ability to answer questions, reliability of source) and APA-style referencing (including citations) 20.0 to >16.0 Pts
Advanced
Top quality secondary research, good breadth and depth. Secondary sources are analysed in a thematic way, not just listed.
Flawless reference list.
16.0 to >13.0 Pts
Proficient
Quality secondary research, good breadth and depth. Secondary sources are properly just listed.
Near flawless APA-style citations, quotations and references.
13.0 to >9.0 Pts
Basic
Secondary research could be improved. Quality of secondary research is somewhat basic and has flaws.
APA-style citations, quotations and references have mistakes/are inconsistent and are/or are possibly missing. 9.0 to >0 Pts
Very Poor
Secondary research is very basic/non-existent, findings are largely irrelevant
No/very tentative relationship between problems/questions and findings.
No or minimal attempt to use formal referencing. 20.0
Presentation 20.0 to >16.0 Pts
Advanced
Flawless/near flawless presentation and language, professional in both regards. Discussion flows seamlessly. Great use of relevant, well designed infographics to represent data, reflecting written content.
16.0 to >13.0 Pts
Proficient
Proficient presentation and/or language skills. Mostly logical flow. Some use of relevant infographics to represent data, mostly reflecting written content.
13.0 to >9.0 Pts
Basic
Basic/expected presentation and/or language skills with some logical flow. Minimal use of infographics to represent data, not adequately reflecting written content.
9.0 to >0 Pts
Very Poor
Document looks very unprofessional. Poor command of language. Difficult to understand and read. No or very little logical flow. No use of infographics to represent data.
20.0

 

Nursing Roles and Leadership Concepts

Read the book (Wheatley, 2009) and pick one connection technique that resonates with you. Implement this technique in the work setting over a one-week period. Intentionality will be key to the success of this technique. Note what are the responses from self and others. Record these responses in a 750-word essay utilizing the DEAL model of inquiry.
D (describe): Describe the connection technique and why it was chosen to implement. How might the polyvagal theory explain the success or failure of this technique? Describe your implementation plan. Which of the Caritas Processes do you see this technique aligning with?
E (examine): Delve into how the implementation went and what the results were. Be descriptive. Delve into how this implementation made you feel and what you did with those feelings.
AL (articulate learning): What insights from the technique did you experience? Would you be incorporating this technique into your nursing praxis? Why or why not? How does the polyvagal theory and being witness explain, enhance, or detract from the impact of the technique?
The following books/articles needs to be included
Read Wheatley, MJ (2009). Turning to One Another: simple conversations to restore hope to the future. Berrett-Koehler Publishers, Inc.

 

Decision Making at Delta Airlines Assignment

DELTA AIRLINES RESEARCH PAPER

The following are required components of the research paper:

• The body of the paper will consist of approximately 10-12 pages
• 6-8 Scholarly references
• double-spaced
• Times New Roman, 12-point font
• APA format

The paper should contain: (In this particular order)

1.NO INTRODUCTION

2.Decision Making

• Describe Delta’s collaborative work environment, specifically discussing collaboration techniques, interaction between leaders and followers, and communication networks.
• Research Delta’s business environment, using Delta’s website or periodicals such as Fortune magazine or The Wall Street Journal.
• Explain Delta’s decision-making environment, risk management, and how the organization resolves conflict through the strategic negotiation process.

3.Team Building

• Examine Delta’s approach to accomplish teambuilding and drive innovation.
• Does Delta have training programs for teams and a process to improve team communication and decision making? Why or Why not?

4.Change Management and Innovation Culture

• Identify something you believe should be changed about the way Delta operates.
• Analyze how this change could be managed using the three-phase model of planned change.
• Discuss the viability of using force coercion, rational persuasion, or shared power to achieve the planned change in Delta.
• Identify potential sources of resistance and ways to overcome the resistance for the planned change in Delta.
• Analyze Delta’s observable culture, shared values, and common cultural assumptions.
• Identify Delta’s process of innovation.
• How do the leaders of Delta reinforce and support a strong culture that promotes innovation?

5.Organizational Structure

• Examine Delta’s mission statement, code of ethics, and organizational chart.
• Describe Delta’s strategic objectives in light of the mission statement. Identify Delta’s structure and focus on why the company is organized as it is.
• What does it accomplish through this organization form?
• Also give attention to how this structure reflects Delta’s strategy.
• Is it a mechanistic structure, an organic structure, or a hybrid structure?
• What controls are used in Delta?

6.Environment

• For Delta, examine the company’s environment.
• Identify Delta’s strategy and its influences on the company’s design.
• Does Delta embrace technological innovations? Provide support for this opinion.
• How does Delta’s design keep the company on the competitive edge?
• Describe one aspect that you felt was the most important for a company to grow and be successful regardless of the economic environment. Explain why?

What are some examples of process improvement tools and approaches

Course Description:

In this course, students will explore the philosophy and tools for quality management and the continuous improvement of products and processes. Using data collection and problem-solving techniques, students will examine the design of quality practices.

COURSE OBJECTIVES:

• Apply critical thinking skills to analyze business situations.
• Appropriately use effective communication techniques.
  Calculate the costs associated with quality.
• Construct a process improvement by mapping, analyzing, and redesigning the process.
• Describe management quality initiatives such as TQM and Six Sigma.
• Discuss the opportunities provided by technology for businesses.
• Evaluate the quality control tools used to analyze and improve processes.
• Explain time study methods and work sampling, and perform calculations.
• Recognize situations that present potential ethical and legal issues, and develop solutions for those issues.

Assignment Details
This assignment has 4 parts:
1. Review the Terminal Course Objectives, which can be accessed by clicking on the Course Information tab at the top of your screen, scrolling down to Course Objectives, and then selecting View Class Objectives. Answer the following questions: How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if he or she has not mastered these objectives? Explain.
2. What is continuous improvement and how does it affect the cost of quality?
3. What are some examples of process improvement tools and approaches? How are they used?
4. What are some examples of management quality initiatives? How do they help organizations achieve and maintain competitive advantage?
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Your assignment will be graded in accordance with the following criteria. Click here to view the grading rubric.