Positioning Statement and Motto

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Positioning Statement and Motto

Cause and Effects of Stress on 11th graders in High School

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response-at least one to two good sentences)
Gender: [Insert response-at least one to two good sentences)
Income Bracket: [Insert response-at least one to two good sentences)
Education Level: [Insert response-at least one to two good sentences)
Lifestyle: [Insert response-at least one to two good sentences)
Psychographics (Interest, Hobbies, Past-times): [Insert response-at least one to two good sentences)
Values (What the customer values overall in life): [Insert response-at least one to two good sentences) –
Other items you would segment up on (optional): [Insert response]

How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?
[Insert response-at least 4 good sentences-addressing all questions]

What would grab the customers/users’ attention? Why do you think this will capture their attention?
[Insert response-at least 4 good sentences-addressing all questions]

What do these target customers’ value from the business and its products? Why do you think they value these items?
[Insert response-at least 4 good sentences-addressing all questions]

2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
Competitor 1: [Insert response] (Identify Competitor and provide at least a good sentence or two discussing why you chose business as a leading competitor.)
Competitor 2: [Insert response] [Insert response] (Identify Competitor and provide at least a good sentence or two discussing why you chose business as a leading competitor.)
Competitor 3: [Insert response] [Insert response] (Identify Competitor and provide at least a good sentence or two discussing why you chose business as a leading competitor.)

What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response-at least 4 good sentences-addressing all questions]

What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?
[Insert response-at least 4 good sentences-addressing all questions]

3. USP (Unique Selling Proposition) Creation
What is the brand’s uniqueness? What makes the brand stand out with the customers? Why do you think this is a key uniqueness for this business?
[Insert response-at least 4 good sentences-addressing all questions]

What is the competitive advantage of the brand? What makes the brand stand out above its leading competitors? How is it different from other competing brands? Why do you consider this a competitive advantage?
[Insert response-at least 4 good sentences-addressing all questions

What attributes or benefits does the brand have that dominate competitors? What makes the business’s products stand out above the competing products? Why do you think they dominate?
[Insert response-at least 4 good sentences-addressing all questions

Using your analysis in the three questions above, create a new USP (Unique Selling Proposition for your business? Why have you decided upon this particular USP?
Newly Created Unique Selling Proposition: [Insert response]
Defense/Justification of USP (Why have you created this): [Insert response-at least two good sentences)
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?
• BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
• BMW Motto: BMW is the ultimate driving machine.
Newly Created Positioning Statement: [Insert response]
Defense/Justification of Positioning Statement Creation (Why have you created this): [Insert response-at least two good sentences)
Newly Created Motto: [Insert response]
Defense/ Justification of Motto Creation (Why have you created this): [Insert response-jvzat least two good sentences)

Eyewitness Evidence

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Eyewitness Evidence

Congratulations! You have been hired by the court to serve as an expert on eyewitness identification. In most jurisdictions, experts are hired for and paid by either the defense or the prosecution, but in this unique jurisdiction, you have been hired by the court to be a neutral evaluator of the evidence. The court wants to know what was good and what was bad about this eyewitness evidence.
Steps: SEE ATTACHED INSTRUCTION SHEET AND PP SLIDESHOW.

Review concepts related to self-awareness including The Four Selves

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Review concepts related to self-awareness including The Four Selves

Review concepts related to self-awareness, including The Four Selves, that you explored in the textbook and in the learning activities.
Consider the fact that an individual’s self-awareness combined with an individual’s perception of a situation often varies and differences in both can influence how a communication interaction transpires.
Reflect on a time when you encountered different perceptions of an event or interaction.
Address differences in your understanding of yourself in relation to another’s understanding of yourself.
Write a 3-4 page essay that describes the event, differences of perception and defines the concepts of self-awareness and perception . APA format

Culture and Psychology Paper

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Culture and Psychology Paper

For this Module 2 Assessment, you will examine a scenario that includes an inter-group conflict. In this scenario, you are recognized as an authority in cross-cultural psychology and asked to serve as a consultant to help resolve the conflict. You will be asked to write up your recommendations in a 5–6 page paper not including your title and reference page.
Reference
Darley, J.M. & Latané, B. (1968). Bystander interview in emergencies: Diffusion of responsibility. Journal of Personality and Social Psychology, 8(4), 377-383.
To Prepare:
Review the following:
Scenario: Culture, Psychology, and Community
Imagine an international organization has approached you to help resolve an inter-group conflict. You are an authority in cross-cultural psychology and have been asked to serve as a consultant based on a recent violent conflict involving a refugee community in your town and a local community organization. In the days, weeks, and months leading up to the violent conflict, there were incidents of discrimination and debates regarding the different views and practices people held about work, family, schools, and religious practice. Among the controversies has been the role of women’s participation in political, educational, and community groups.
Assignment: (6 pages excluding title page and reference page):
Part 1: Developing an Understanding (2 pages)
Based on the scenario, explain how you can help integrate the two diverse communities so that there is increased understanding and appreciation of each group by the other group. (Note: Make sure to include in your explanation the different views and practices of cultural groups as well as the role of women.)
Based on your knowledge of culture and psychology, provide three possible suggestions/solutions that will help the community as a whole. In your suggestions make sure to include an explanation regarding group think and individualism vs. collectivism.
Part 2: Socio-Emotional, Cognitive, and Behavioral Aspects (2 pages)
Based on your explanations in Part 1, how do your suggestions/solutions impact the socio-emotional, cognitive, and behavior aspects of the scenario and why?
Part 3: Gender, Cultural Values and Dimensions, and Group Dynamics (2 pages)
Explain the impact of gender, cultural values and dimensions, and group dynamics in the scenario.
Further explain any implications that may arise from when working between and within groups.
Support your Assignment by citing all resources in APA style, including those in the Learning Resources.
By Day 7
Submit your Module 2 Assessment.

Discuss the mass media impacts that are related to your chosen product and the advertising campaign

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Discuss the mass media impacts that are related to your chosen product and the advertising campaign

Psychology and Mass Media

Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
How is the product perceived?
How do individuals respond to the campaign?
What are the anticipated consequences of the campaign, if any?

 

Psychology and Mass Media

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Psychology and Mass Media

Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
How is the product perceived?
How do individuals respond to the campaign?
What are the anticipated consequences of the campaign, if any?

 

Human Growth and Development

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Human Growth and Development

Answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.
Part A
Describe in a well-developed paragraph that incudes a thesis the development focus of each of these groups:
1. Middle Childhood
2. Adolescence
3. Early Adulthood
4. Middle Adulthood
Part B
Describe how identity of self is developed in middle childhood and continued in adolescence, early adulthood, and middle adulthood, including one concrete example of how growth occurs for each stage.
Explain how interpersonal relationships, including those from family and school, experience growth from childhood to adolescence to early and middle adulthood. Include a relevant personal example for each stage.
Describe how intimacy is apparent in middle childhood and contrast this with intimacy in the adolescent and the young adult. Compare and contrast the physical and cognitive changes of early and middle adulthood.
Part C
Explain how what you have learned in this course has aided you in the understanding of the four stages covered so far: middle childhood, adolescence, early adulthood, and middle adulthood. Give an example for each stage that describes how you would apply the information learned in that stage to your future profession.
Text book Information:

Six Step Process to Critical Writing Apply in Article Review

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Six Step Process to Critical Writing Apply in Article Review

After reviewing the guidelines and resources, you should identify and download an appropriate research article to analyze. Search for journal articles using keywords associated with a topic in psychology and addiction. Limit your search to articles published within the last five years and that are peer-reviewed. The article must review a specific, original research study (i.e., with a specific research hypothesis; do not use an article which is a review of the literature).
Follow the Six Step Process to Critical Writing
For this week’s Assignment, you will work through the six-step process by analyzing the article you chose from the library and writing a critical review of the article.
Critical Thinking in Psychology
This paragraph should be the introduction. Include a thesis statement at the end of this paragraph.
Summary of the Article
Literature Review
Start the paragraph here, indenting all paragraphs. Do the same for the sections below, up to and including the Conclusion. In this section, summarize the literature review that appears in the research article (this typically appears in the first several pages of the research article).
Summarize the theories the authors discuss (e.g. social learning theory, positive reinforcement, addiction recover models, etc…). Information about the amount of sources the authors cite, the degree to which their sources are current, and the depth and coverage of the literature review
would strengthen this section of your paper. Summarize the hypothesis(es) of the study.
Methods Section
In this section, summarize the description of the research methods the authors present. For example, you should address the following questions. Who were the participants? How many participants were involved? What procedures did they use in this study? Did the researchers administer a survey or psychological test? If so, what was the name of the measure(s)?
Results Section
In this section, summarize the research results, indicating whether the researchers found support for the hypotheses.
Discussion Section
In this section, summarize the “Discussion” section of the research article. What strengths and limitations do the authors identify? What suggestions for future research do the authors provide?
Conclusion Section
In this section, summarize the “Conclusions” section of the research article. If the article selected does not have a conclusion section, please delete this section from your paper, DO NOT leave it blank.

Analysis of the Article
In the sections that follow, you should analyze the article using the critical thinking frameworks from the textbook. Apply the critical thinking frameworks, such as the Circle of Elements, when discussing the strengths and weaknesses

Waterfall Illusion

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Waterfall Illusion

After you have played with the waterfall illusion (or motion aftereffect) demo in the lecture (and also see the link below), describe your experience, explain briefly in your own words what a motion after effect is, and say why it occurs. I am not interested in your opinion but in what the science has to say about this. http://isle.hanover.edu/isle.html?ch=Ch05Object/Ch05ProxSim Click on the above link. Click on Movement and Action in the left hand panel on the page that you come to. Click on demonstration of Motion Aftereffect.

Abnormal Psychology in the News

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Abnormal Psychology in the News

While topics in abnormal psychology almost daily make the news, reporters do not always present research results in an accurate manner. Your task in this paper is to find a newspaper or magazine article from the past year that discusses at least one of the disorders addressed in this module. The article should be at least a few pages long. Your paper should include the following:

1. The URL for an online article about depressive or bipolar disorders
2. A summary, in your own words, of what the article was about
3. A description of the central issues or concerns; that is, why was the article written, do you think?
What is the message it is trying to convey?
4. A description on whether you think this article accurately described the disorder(s); be sure to base your answer on what you learned in the module. Also be sure to give specific reasons why you think the article did or did not accurately describe the disorder.
5. An evaluation of the impact of this article; does it genuinely contribute to understanding of the topic at hand or is it misleading?