Company five-year strategy plan

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Company five-year strategy plan

Using a company of your choice, develop a five-year strategic plan using the following format:

  • Title page
  • Table of contents
  • Executive summary
  • Vision and Mission
  • External Environment Analysis
  • Internal Environmental Analysis
  • Market Analysis
  • Positioning organization in the marketplace
  • Long-term goals/objectives
  • Strategic options, analysis, and choices made
  • Positioning organization in the marketplace
  • Long-term goals
  • Measure and evaluation of performance
  • Five-year proforma operating budget

For the vision and mission section, you should develop your own vision and mission statements for the company.

The information you provide in the sections of this report for the External Analysis, the Internal Analysis, and the Market Analysis will largely be a summary from the Part 1 & Part 2 reports you wrote earlier. From the “positioning the organization in the marketplace” section onward is really the substance of your strategic plan.

In the long-term goals/objectives section of the plan, you need to outline 3-5 key goals/objectives that you would like to see the organization accomplish over the next five years.

In the strategic options and choices section, you need to propose several potential strategies that could help the organization meet all of its goals/objectives. Begin by briefly explaining each strategic option, then analyze each strategic option by outlining the pros and cons of choosing this option. Finally, out of the list of strategic options you have outlined, you need to choose which of these options you are planning to implement over the next five years, which will allow you to best achieve the goals/objectives of the company.

Please Note: The two questions any board of directors is going to ask about the strategic options are: 1) “How much will this cost?”; and 2) “How much money will we make if we go forward with this strategy?”. Make sure you address these two questions!

The action plan outlines briefly how you plan on implementing the strategic choices you have made over the next five years.

The measurement section describes how you intend to measure your progress in achieving the goals and objectives you have outlined previously.

The five-year pro-forma budget is basically an income statement for five sequential years moving forward.