Digital Marketing Group Project
You have just started a bespoke digital marketing agency called On-stream – and you have a potential client – Live Love Sup (www.livelovesup.com).
You offer three services to help your clients grow.
1. SEO (on-site and off-site)
2. Google Ads (paid search and display)
3. Content management & planning (email marketing and blogging)
Examine the Live Love Sup website and social media to gain an understanding of the brand, the brand story, and the product offerings. Now it is time to do the work and prepare their digital marketing campaign. (please check the other file uploaded also to know more about LIVELOVESUP)
Below is the format your report should follow:
Title Page:
– Your report should include a title page that includes the name of your digital marketing agency, your client, and the title of the campaign.
On-Site SEO:
– You must provide a specific list of on-site SEO fixes for the Live Love Sup website. – Include screenshots that identify exactly what they should change and explain why.
– Don’t tell them at this point in the report, but you will charge 100 AED per hour
for each hour you spend developing this advice. Take note of your hours. 15 marks
Off-Site SEO:
• – Provide instructions as to how Live Love Sup could improve their Off-Site SEO and justify your suggestions.
• – Don’t tell them at this point in your report, but you will charge 100 AED per hour for each hour you spend developing this advice. Take note of your hours.
10 marks
Budget:
1. – Provide a table that details how much you will be charging Live Love SUP in total, and for the digital marketing services you have provided, (in the table please list the 3 services mentioned above but only fill in the ones for SEO and the rest leave the columns blank). These figures should be based on the number of hours you have worked, and how much you will be charged by Google.
– Note, you will not actually be getting paid.5 marks
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