Ethical Values (Case Study Patagonia)

Case Patagonia 
From the video interview with Patagonia founder and the company website (see hyperlinks below), identify the ethical values of the company founder.
Using appropriate cultural dimensions, discuss how you would implement these values in a factory that the company plans to open in Thailand and staff with local workers.
http://www.youtube.com/watch?v=O3TwULu-Wjw
http://www.patagonia.com/culture.html
NOTE: Contrary to previous cases analysed in class, the Patagonia case does not solve existing problems but prevents them from happening through careful planning how the factory will be set up (organizational structure, systems, leadership, team design, etc.). This case requires that you use your cultural knowledge to foresee and prevent future problems.