Globalization Report

Globalization Report

Select a popular multinational corporation of your preference and a new market (Country) that it would like to increase its presence. Using the case mentioned above as a guide, pinpoint the areas where glocalization can be implemented in the organization’s marketing strategy.
Prepare a report on how you may increase your market share by catering to local tastes and preferences. Research the operational, human resource, and financial needs for adopting a glocalization plan. This includes customizing products or services and developing promotional strategies to match local demands.
You must give an introduction and background of the chosen organization in accordance with the format outlined below. Clearly state the problem faced by the organization and justify it with supporting evidence. Utilize literature review, materials and methods to draw findings. You should discuss your key findings and provide recommendations for future research. Finally, develop a conclusion based on your research.