Going Global Fast-Starbucks

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Going Global Fast-Starbucks

12 Font size Times New Roman. Use APA style for in-text citations and reference lists. Focus
your efforts on responding to the given end-of-case questions.
These four questions have to be answered within the body of the paper.
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
2. What are the major sources of risk facing the company? Discuss potential solutions.
3. Critique Starbucks’ overall corporate strategy.
4. What advice would you have for Starbucks in Africa? In China?