Managing Communications at Domino’s

Managing Communications at Domino’s 
Topic: Please read “Case Application 2: Delivery Disaster” on page 478 of your text and answer the following: Beyond it being vulgar and disgusting, what do you think of this situation from the perspective of managing communications?
Why do you think Domino’s executives took a wait-and-see attitude?
Why was this response a problem?
How could this type of communication problem be prevented at other Domino’s Pizza restaurants?