Market Entry Strategy for Nokia Networks

You have been appointed as a Head of International Marketing Strategy for Nokia Networks. You
have been asked to prepare a Market Entry Strategy (in the form of a report) for the GCC region
(namely six potential markets that Nokia Networks is interested in entering over the next 5
years). The main purpose of this assignment is, after conducting a market analysis based on the
available data, to recommend one market (either Saudi Arabia, Kuwait, Bahrain, Oman, Qatar or
the United Arab Emirates) for Nokia Networks to enter in the first two years of their five-year
market entry plan. Your market entry recommendation must be supported and justified by
credible reasoning and suitable evidence.
You have been given datasheets for the six GCC mobile communication markets. As a suggestion, you should choose a minimum of seven market variables, of your choice, from these
datasheets and compare them across the six markets to get a good feel for market trends that
will indicate the mobile communication market potential. Examples of market variables could be
Population, Nominal GDP per capita, Total Mobile Revenues, etc. Furthermore, as a
requirement, you should analyze these seven variables over a three year period (i.e. 2008, 2009
and 2010) to understand important trends within the GCC mobile communications market.
As a report, you should put together a maximum of seven pages including the analyses (i.e.
graphs or tables to show the GCC mobile communications market trends), key interpretations of
the used data, recommendations and their strategic justification.
Chiefly your report will be judged on the selection of appropriate market variables, quality of data
analysis, clarity in data presentation and appropriateness of recommendations.