Report Writing Management Report

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Report Writing Management Report

Task: In response to COVID-19 global pandemic, many pharmaceutical companies have started to develop antiviral therapies for patients infected with this disease. The global race for identifying an efficient treatment has intensified during past months, however, issues with the quality of manufacturing and potential drug recalls are of the major concerns.

Myer Pharmaceuticals is a Swiss-based pharmaceutical company that is currently in the final stage of clinical trials for a new drug with potential to treat mild to serious complications of COVID-19. Myer Pharmaceuticals’ products are already exported worldwide, but if the clinical trials are successful the company would like to produce the new drug on a larger scale. The company wants to establish manufacturing presence in a foreign country (instead of outsourcing or licensing) and ensure control over the process and a higher margin of profit. The company managers identified three potential countries for manufacturing: the United Kingdom, France and Italy.

You have been asked by the company to research ONE of these countries and write a report identifying the advantages and disadvantages of manufacturing and sales in that country. In your report, you are required to link your arguments to the course content, and to use relevant data to support your suggestion as to why the selected country would be appropriate (or inappropriate) for manufacturing and sales. In particular, the use of Porter’s National Competitive Advantage theory, PESTLE analysis, and reference to the Market Potential Index (MPI) are required for this assessment task.

Please note: This is a hypothetical case and not a real company. The purpose of this assessment is to analyse the potential of the country as a host-market with reference to the industry level information.

Length: 3000 words (tables, figures, references and appendix are NOT included in the word count, Executive summary included in the word count.)

Further instructions:

  • Choose ONE country only (from either the United Kingdom, France or Italy ) for the analysis. Your task is to analyse the selected ONE country and writing a report on whether the selected country is appropriate for Myer Pharmaceuticals to expand into.
  • Provide a brief Executive Summary (about 200words) that states the purposes of the report and the key findings and recommendation.