Revenue Management (Case Study)

Revenue Management (Case Study)

Revenue Management
Case Study Report (60%)
The case study provides you with the opportunity to develop your understanding of Total
Revenue Management by applying concepts studied in class, reading relevant academic articles
and observing real practice.
General Objective: Demonstrate analytical and decision-making skills in the context of revenue
management Task Details
Critically review the key elements required to implement Total Revenue Management
Compare revenue management principles, strategies and tactics with those developed by
a range of operators in the hospitality and tourism sector e.g. airlines, restaurants, conference space, spa, parking etc.
Assess Total Revenue Management opportunities in the assigned case study hotel
Recommend application and implementation of Total Revenue Management principles strategies
and tactics in Lugano dante hotel
Assignment overview:
1. Identify business opportunities for revenue optimization, driving both revenue and
profitability
2. Generate recommendations to optimise short and long-term revenue
3. Critically review human, technical and financial processes required to maximize revenue
and profit
4. Apply total revenue management principles
Present practical recommendations supported by evidence found in case studies and peer
reviewed journal articles
Attached will be some sources