Strategic Management Lincoln Electric Case

Strategic Management Lincoln Electric Case
Instructions
Each student is required to hand-in one case write-up of his/her choice every week except the first week, which will account for 40 percent of your grade. Each case write-up should not exceed 2 pages (1.5 spacing, 11 pt font), and is due at the beginning of class on the day the chosen case is to be discussed (listed in the schedule below). Please upload them to Canvas before the due times.
Please write case write-ups in essay form, trying to answer preassigned case questions and seeking to apply the conceptual materials covered in the textbook chapters. Note that a case write-up is not a summary of the case. Please use the information in the case to backup your argument and answers to the questions below. This is an individual assignment, although I encourage you to discuss cases with your classmates prior to class.
Please explain why it was able to prosper because of its capital and why?

1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that forced out other giants such as General Electric, Westinghouse, and BOC? What is the source of Lincoln’s outstanding and enduring success?
2. Given this outstanding success, why did the internationalization thrust of the late 1980s and early 1990s fail?
3. What is your evaluation of the company’s new international strategy under Tony Massaro’s leadership? Is it likely to be more successful than the previous offshore initiatives? If so, why?
4. Should Lincoln go ahead with its investment in Indonesia? If so, what should be its entry strategy with respect to partnerships? Which compensation option would you recommend to Mike Gillespie as he considers the advisability of implementing the company’s incentive management system?