To Reel or not to Reel – Lawn mower industry

To Reel or not to Reel – Lawn mower industry

What are people looking for in a lawn mower? Is it about speed in mowing the lawn, safety, control, noise reduc­tion, and/or reducing their carbon foot print?

Explain your answer.
Identify at least three bases for segmenting the lawn mower market.
How can the reel lawn mower companies grow their business?

Discussion Instructions
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