Writing Business Proposal

Required 
Prepare a business proposal to introduce a new strategic initiative/idea to senior leaders at an organization.
Please consider your audience and how you would persuade senior leaders by your tone and content when creating the proposal.
The proposal should be supported by research that includes:
(1) latest trends and innovative approaches/best practices in the industry,
(2) how the initiative will improve the business (employee satisfaction or financially),
(3) legal ramifications, if any, for not addressing the topic,
(4) budget requirements, and
(5) a communication/action plan to roll-out the initiative.
The initiatives should clearly define the role of HR, senior management, and business units respectively.
Please choose one of the following topics: benefits, diversity and inclusion, employee engagement, leadership, performance management, recruitment, retention, or training & development.
Proper reference citations required. Minimum 10 pages, not including references.
Guidance on structuring a proposal may be watched at: