Apple news release

Apple issued a news release about Apple iphone SE. Please read it and evaluate this press release in terms of its 1) news value, 2) content and 3) essentials. Please read the textbook pp. 319-322 to understand what criteria you should use to evaluate, and incorporate these rules in your answer.
Textbook(if you can find pdf):
Practice of Public Relations  Authors : Fraser P. Seitel  Publisher : Pearson
Publish Date : 2017    ISBN 13 : 9780134170114
Apple news release:
file:///Users/gusbriceno/Downloads/Apple%20-%20Press%20Info.pdf