The Malcolm Baldrige National Quality Award or the MBNQA

Analyze one quality award or initiative “The Malcolm Baldrige National Quality Award or the MBNQA”  that is described in the text in Chapter 12 and give an overview of the process.  Provide an example of a company that uses the quality process and how it has helped their organization with new business and market share.  Use at least one outside reference to support your answer.  Respond to at least two of your classmates’ postings.