Chapter 5: Discussion – Cross Platform Brand Analysis

For this discussion, you will identify TWO effective and creative brands on social media, one on Instagram and one on SnapChat.
Then, you will identify TWO brands that could use improvement on social media, one on Instagram and one on SnapChat.
Include screen shots to illustrate your points.
Present your findings in an original, substantive post (worth 50% of the assignment). Your post should include:

1. What features drew you to this specific brand?
2. What strategies does this brand use to promote itself through social media channels?
3. Is the brand portraying itself in a unique and interesting way? Why or why not?
4. How does the brand distinguish itself from its competitors?
5. Is the brand’s social media efforts successful? Why or Why not?
6. If you were the brand manager, would you improve the brand’s social media strategy? Why or why not? If yes, how would you improve the brand’s social media strategy?

Reply to at least one fellow students’ posts in an effort to create community (worth 50% of the assignment)
Make sure to:

• Your post should be at least 300 words.
• Use concrete examples/details and avoid generalities.
• Address all questions.
• Use proper grammar and punctuation.
• If you researched your topic and are using information from what you learned, remember to cite your sources.
• Do not plagiarize.
• Please proofread and spell check before hitting post!
• As part of the assignment, you must also reply to ONE of your classmates with at least 150 words.
• You will have to POST FIRST to see your classmates’ postings. Make sure your replies are thoughtful and relevant to what your classmate has posted. Try to build the discussion and keep it going.