Managing Product Portfolios
Students are to act as ‘New Product Managers’ within Crown Holdings – a world-leading metal
packaging firm. Students will be composing a ‘New Product Proposal’ for submission to senior
management. (This report 2500words)will present a new packaging concept and a business
case for investment in that concept from senior management. Each student will select a brief
(There are four briefs to choose from each outlining a particular issue/opportunity relating to a
consumer project (these are mentioned and detailed in the assignment details document which is
located at the last page of this report assignment details document). There are a number of
projects available, have some flexibility in choosing a project which the writer feels more suited to
choose from however i strongly recommend the writer to choose project C(Interactive Beverage
can one) and use a company like Pepsi for brief C.(Remember to always refer to the report
assignment details document as well as the powerpoints.)
This work will involve both PRIMARY(EG,ONLINE SURVEYS,INTERVIEWS AND FOCUS
GROUPS) and SECONDARY research to develop the new packaging concepts and to support
the business case for investment in them. (That’s why it very important and vital for the writer to
fill in out firstly the Ethical form document have began it but you can delete what i have added
over there /edit and finish the leftovers BUT MOST IMPORTANTLY IS THAT YOU NEED TO
EDIT IT AND SEND IT TO ME WITH IN DAY OF RECEIVING THE ASSIGNMENT since i need
to send it to the Doctor to get approved since if there are any changes i can inform the writer
while he’s working on the assignment so he can change it in the assignment as well.
Similarity must be LESS THAN 10 percent and should have on average 25 references Cited
using APA style 6th edition.REMEMBER TO LOOK AT All THE POWERPOINTS (THESE WILL
VERY MUCH HELP YOU WITH THE ASSIGNMENT AND READ THE ASSIGNMENT BRIEF
WELL).
Lastly, Please always try to update me with the work and DON’T HESITATE to email me if you
have any queries or and or questions regarding the work.I have given you all the resources you
will need in order for you to complete the assignment.
ALSO,MAKE Sure that there are no grammar/punctuation mistakes as well as THAT ALL THE
POINTS ARE COVERED AND MEET THE ASSESSMENT BRIEF ALWAYS REFER TO THE
ASSESSMENT CRITERIA.I HAVE GIVEN YOU 14 DAYS NOT BECAUSE I HAVE A LOT OF
TIME BECAUSE I WANT TO YOU GIVE AN A* PIECE OF WORK.