Organisational Culture of Emirates Airlines, Cathay Pacific, British Airways, Delta Airlines

Instructions  
(1). Discuss why competitive/comparative advantage is important for any business.
(2). Using a real-life aviation organisation (of your choice) to discuss/prove how its organisational culture can affect its performance (i.e. safety, operational and financial) and thus its competitive/comparative advantage(s).
Details:

• APA/Harvard style
• 1,950-2,150 words
• 8-12 peer-reviewed sources, books (you can use some websites but will not be counted)
• Stick to the point.