Operations for Sustained Competitive Advantage

Assignment Task:
Based on the chosen organisation, consider the importance of operations management in achieving organisational goals as well as competitive advantage. Please choose ONE of the following options as the focus of your answer:
Option 1
Even organizations within the same industry choose to focus on different performance objectives so as to differentiate themselves from the competition. After reflecting upon the performance objectives of the chosen organisation, illustrate how the operations function is (or should be) organised so as to achieve these objectives.
OR
Option 2
Organizations need to continuously make fine adjustments to their operations so as to ensure sustained competitive advantage. Clearly illustrate some of the key improvement approaches (e.g., lean, six sigma, etc.) that are being (or could be) adopted in the chosen organisation so as to ensure the sustained and continuous improvements within its operations?