Case Study Of Ryanair

Case Study Of Ryanair

Case Analysis #1 Dog Fight Over Europe: Ryan Air

Instructions

The specific analysis questions are listed below this general description. Your analysis must address all the questions and offer logical recommendations, which will lead the focal company to a sustainable competitive advantage. Do not do additional outside research; everything you need is in the case.

Applying course concepts on business level strategy, external environment, game theory and competitive dynamics, analyze Ryanair’s underdog entry. Use case (A) to answer questions 1-3. Use the (A) & (B) cases to answer the final question.

General guidelines

In order to successfully complete this assignment, you should:

Complete the assignment as a written, cohesive analytical essay, not a set of homework problems. Assume your reader knows the general circumstances in the case but has done no analysis.

Assignment Prompts/Questions

1 – Conduct a detailed external analysis (macro environment and industry analysis). Discuss relevant macro-environmental trends and their implications. Define the industry that Ryanair is competing in. Analyze the attractiveness of the industry using the Five Forces framework and complements analysis. (The level 3 analysis should be included in the body of the discussion; the level 1 and level 2 analyses should be included in the paper’s exhibits). Specifically, discuss the external threats and opportunities and the factors that drive them.