Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?
Study guide and book chapter for question attached

• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.

• 350 – 500 WORDS

• All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook. Be sure to refer to the course syllabus for more details on plagiarism and proper citation styles.

The following points are designed to help you understand how to provide proper citations and references for your work: o Sources are listed in two places.

o The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment.

o The second, a reference, is at the end of your work in the list of references section.

o All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material.

• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).

Knowing that the line of business wants to proceed with the product launch would you as a compliance officer advise XYZ Bank to move forward

Risk Management for Financial Compliance Essay

Q.1. Knowing that the line of business wants to proceed with the product launch, would you, as a compliance officer advise XYZ Bank to move forward

• Provide details for your response
• Comment on your evaluation of the risk versus the reward
• If yes (launch) how would you communicate that to the line of business? To the regulators?
• If no (do not launch) how would you communicate that to the line of business? To the regulators?

2. 2. You have learned about two of the most common compliance failures in the Healthcare industry, HIPPA/Privacy and False Claims/Fraud. You have just been named the Chief Compliance Officer for Potomac Health. Potomac is a small firm made up of 14 physician and health laboratory practices San Diego, CA. As you begin your role as the new head of Compliance for Potomac, the board has requested you to provide them with your goals for the first 90 days. The board is particularly interested in a fresh perspective on the compliance risk profile of Potomac.

Please provide your action plan for your first 90 days in this leadership role that will enable you to provide your board an informed perspective of the Potomac’s compliance risk profile.

3. 3. You have learned about the anti-money laundering failures at HSBC and many of the opportunities to reduce their risk prior to being assessed major fines and ensuring material costs of remediation and reputational damage.

• As you look back at their history of failures and failures since their original regulatory enforcement by the OCC and then the Department of Justice:
  • What actions do you think they could have taken prior to prevent the degree of impact these failures had on their company?
  • What actions could they have taken to reduce their compliance risk more broadly beyond anti-money laundering?

Calculating Present Value and Annual Costs 

Assignment Overview
Rio Negro, Inc. (RNI) is in the business of transporting cargo between ports in California and Washington. Its fleet
includes a small dry-cargo vessel, the Maracas. The Maracas is 25 years old and badly in need of an overhaul.
It is March 2016, and Michael John, the finance director, has just been presented with a proposal that would require
the one-time expenditures shown below in Table 1. If the proposal is accepted, these expenditures will be made in
the next few days. Mr. John believes that all these outlays could be depreciated for tax purposes in the seven-year
MACRS class (see Table 2 below for rates). Overhaul of the Maracas will begin as soon as the expenditures in
Table1 are made, but the vessel will be out of service for several months. The overhauled vessel would resume
commercial service in one year. RNI’s chief engineer’s estimates of the post-overhaul operating costs are in Table 3.
In addition to the overhaul described above, the chief engineer suggests installation of a brand- new engine and
control system. Installation of this new engine would cost an extra $600,000 (This additional outlay would also
qualify for tax depreciation in the seven-year MACRS class.). However, if the additional equipment is installed, it
would result in reduced fuel, labor, and maintenance costs as shown in Table 4.
The operating cost estimates in Tables 3 and 4 are current for March 2016. However, these costs will increase with
inflation, which is forecasted at 1.25% a year. Depreciation and operating costs attributable to the overhaul of
the Maracas will begin one year after the vessel is put back into commercial service. The revenues from operating
the vessel will be the same for both types of overhaul.
Even with the proposed overhaul, the Maracas cannot continue forever. After the overhaul, its remaining useful life
is estimated to be only 12 years. Its salvage value when finally taken out of service will be trivial. Thus, Mr. John
feels it is unwise to proceed without also considering the purchase of a new vessel. Racette & Sons (R&S), a
Colorado shipyard, has approached RNI with a design incorporating a Kort nozzle, extensively automated
navigation and power control systems, and much more comfortable accommodations for the crew. R&S is offering
the new vessel for a fixed price of $3,000,000, payable half immediately and half on delivery in one year. Estimated
annual operating costs of the new vessel are in Table 5. The operating cost estimates in the table are current for
March 2016, but will increase with inflation.
The crew would require additional training to handle the new vessel’s more complex and sophisticated equipment.
Training would result in a one-time cost of $50,000 payable one year following delivery of the new vessel. This cost
is tax deductible.
The estimated operating costs for the new vessel assume that it would be operated in the same way as the Maracas.
However, the new vessel will be able to handle a larger load on some routes, which is expected to generate
additional revenues of approximately $175,000 per year in the first year of operation. These revenues are expected
to grow at the rate of inflation. Revenues and operating costs from the new vessel will begin one year after it is
delivered. The new vessel is estimated to have a useful service life of 20 years, but it will be depreciated for tax
purposes according to the 7-year MACRS schedule. The new vessel is not expected to have any resale value at the
end of its 20-year useful life. All revenues and costs (including depreciation) associated with the new vessel will
begin one year after it is delivered.
The Maracas is carried on RNI’s books at a book value of only $100,000 and the book value of the spare parts is
$40,000. The Maracas could probably be sold now “as is,” together with its extensive inventory of spare parts, for
$200,000.
Mr. John stepped out on the foredeck of the Maracas as she chugged down the Cook Inlet. “A rusty old tub,” he
muttered, “but she’s never let us down. I’ll bet we could keep her going until next year while Racette & Sons are
building her replacement. We could use up the spare parts ($40,000) to keep her going and we should even be able
to sell or scrap her for book value when her replacement arrives.”
RNI evaluates capital investments of this type using a 8.5% cost of capital. (This is a nominal, not real, rate.) RCI’s
tax rate is 35%.
Table 1: Overhaul Expenditures
Overhaul engine and generators $340,000
Replace radar and other electronic equipment 75,000
Repairs to hull and superstructure 310,000
Painting and other repairs 95,000
$820,000
Table 2: Depreciation (in %) for the 7-year Modified Accelerated Cost Recovery System
Year 1 14.29
Year 2 24.49
Year 3 17.49
Year 4 12.49
Year 5 8.93
Year 6 8.93
Year 7 8.93
Year 8 4.45
Table 3: Post-overhaul Operating Costs (Basic Overhaul)
Fuel $450,000
Labor and benefits 480,000
Maintenance 141,000
Other 110,000
$1,181,000
Table 4: Post-overhaul Operating Costs (Overhaul plus new engine & control system)
Fuel $400,000
Labor and benefits 405,000
Maintenance 105,000
Other 110,000
$1,020,000
Table 5: Operating Costs of New Vessel
Fuel $380,000
Labor and benefits 330,000
Maintenance 70,000
Other 105,000
$885,000
Guidelines for Case Analysis
The following aids are permitted for this analysis: You may use internet sources, books, all posted materials
(including Discussion Board Q&A), and your notes.
Any other aids are unauthorized and their use constitutes a violation of academic integrity. This includes face-toface or electronic correspondence concerning the specific details of the case with any other person that is not a
member of your assigned group, whether or not they have current or past affiliation with Texas A&M Corpus Christi
University.
The case is due on the date indicated on the course schedule. Late papers may be accepted with a reasonable excuse,
but will be assessed a 20% grade reduction penalty. Cases should be typed in 12- point font, double-spaced, with
a minimum of 1 inch margins.
The case report should be written according to the following format:
1. Introduction
2. Analysis
3. Conclusion
The introduction sets the stage for the work to follow and should consist of a short paragraph of the key problem(s)
or issue(s) that your analysis addresses. The analysis will constitute the bulk of the written presentation and will be a
direct response to the questions below. Use clear, concise, and complete sentences. Do not use bullet points or
numbered paragraphs. The conclusion should be a short paragraph that summarizes the key points of the analysis.
Your report should not exceed five pages of double-spaced text with 1 inch margins at the sides, top, and
bottom of the page. This does not include exhibits of your computations. You may submit one Excel Spreadsheet
that contains all your exhibits, clearly labeled, and appropriately referenced in the text of your report.
Your analysis of “Rio Negro, Inc.” should consist of answers to the questions below. Do not write the questions
verbatim in your report. Instead, write a brief introductory statement that summarizes the question before you
proceed with your analysis.
4. Calculate the present value of the proposed overhaul of the Maracas, with and without the new engine and
control system. Should RNI do the basic overhaul or the expanded overhaul with the new engine and control
system? For the moment, ignore the option to purchase a new vessel (you will evaluate that option in question
2 below).
Write a few paragraphs giving your answer and clearly explaining your reasoning and computations; show
detailed computations in your Excel spreadsheet labeled Exhibit 1.
5. Calculate the present value of buying and operating the new vessel. What, if any, additional information
would be useful to you in your analysis?
Write a few paragraphs giving your answer and clearly explaining your reasoning and computations; show
detailed computations in your Excel spreadsheet labeled Exhibit 2.
6. Calculate the equivalent annual costs of (a) overhauling and operating the Maracas for 12 more years (with
and without the new engine and control system) and (b) buying and operating the proposed replacement vessel
for 20 years. You should use the real discount rate for this analysis. Based on your answer, what should RNI
do?
Write one to two paragraphs giving your answer and clearly explaining your reasoning and computations; show
detailed computations in your Excel spreadsheet labeled Exhibit 3.
7. Why is the equivalent annual cost method potentially useful in decision making in this case? Why would you use the
real discount rate to compute the EAC? What problem(s) do you see with using the equivalent annual cost method to
evaluate RNI’s options?
One to two paragraphs.
Your report is intended for the senior management of Rio Negro, Inc., so be sure that you write in a
professional style that is easy to follow.

Analysis of Rio Negro Inc

Capital Budgeting at Rio Negro, Inc.
Assignment Overview
Rio Negro, Inc. (RNI) is in the business of transporting cargo between ports in California and Washington. Its fleet
includes a small dry-cargo vessel, the Maracas. The Maracas is 25 years old and badly in need of an overhaul.
It is March 2016, and Michael John, the finance director, has just been presented with a proposal that would require
the one-time expenditures shown below in Table 1. If the proposal is accepted, these expenditures will be made in
the next few days. Mr. John believes that all these outlays could be depreciated for tax purposes in the seven-year
MACRS class (see Table 2 below for rates). Overhaul of the Maracas will begin as soon as the expenditures in
Table1 are made, but the vessel will be out of service for several months. The overhauled vessel would resume
commercial service in one year. RNI’s chief engineer’s estimates of the post-overhaul operating costs are in Table 3.
In addition to the overhaul described above, the chief engineer suggests installation of a brand- new engine and
control system. Installation of this new engine would cost an extra $600,000 (This additional outlay would also
qualify for tax depreciation in the seven-year MACRS class.). However, if the additional equipment is installed, it
would result in reduced fuel, labor, and maintenance costs as shown in Table 4.
The operating cost estimates in Tables 3 and 4 are current for March 2016. However, these costs will increase with
inflation, which is forecasted at 1.25% a year. Depreciation and operating costs attributable to the overhaul of
the Maracas will begin one year after the vessel is put back into commercial service. The revenues from operating
the vessel will be the same for both types of overhaul.
Even with the proposed overhaul, the Maracas cannot continue forever. After the overhaul, its remaining useful life
is estimated to be only 12 years. Its salvage value when finally taken out of service will be trivial. Thus, Mr. John
feels it is unwise to proceed without also considering the purchase of a new vessel. Racette & Sons (R&S), a
Colorado shipyard, has approached RNI with a design incorporating a Kort nozzle, extensively automated
navigation and power control systems, and much more comfortable accommodations for the crew. R&S is offering
the new vessel for a fixed price of $3,000,000, payable half immediately and half on delivery in one year. Estimated
annual operating costs of the new vessel are in Table 5. The operating cost estimates in the table are current for
March 2016, but will increase with inflation.
The crew would require additional training to handle the new vessel’s more complex and sophisticated equipment.
Training would result in a one-time cost of $50,000 payable one year following delivery of the new vessel. This cost
is tax deductible.
The estimated operating costs for the new vessel assume that it would be operated in the same way as the Maracas.
However, the new vessel will be able to handle a larger load on some routes, which is expected to generate
additional revenues of approximately $175,000 per year in the first year of operation. These revenues are expected
to grow at the rate of inflation. Revenues and operating costs from the new vessel will begin one year after it is
delivered. The new vessel is estimated to have a useful service life of 20 years, but it will be depreciated for tax
purposes according to the 7-year MACRS schedule. The new vessel is not expected to have any resale value at the
end of its 20-year useful life. All revenues and costs (including depreciation) associated with the new vessel will
begin one year after it is delivered.
The Maracas is carried on RNI’s books at a book value of only $100,000 and the book value of the spare parts is
$40,000. The Maracas could probably be sold now “as is,” together with its extensive inventory of spare parts, for
$200,000.
Mr. John stepped out on the foredeck of the Maracas as she chugged down the Cook Inlet. “A rusty old tub,” he
muttered, “but she’s never let us down. I’ll bet we could keep her going until next year while Racette & Sons are
building her replacement. We could use up the spare parts ($40,000) to keep her going and we should even be able
to sell or scrap her for book value when her replacement arrives.”
RNI evaluates capital investments of this type using a 8.5% cost of capital. (This is a nominal, not real, rate.) RCI’s
tax rate is 35%.
Table 1: Overhaul Expenditures
Overhaul engine and generators $340,000
Replace radar and other electronic equipment 75,000
Repairs to hull and superstructure 310,000
Painting and other repairs 95,000
$820,000
Table 2: Depreciation (in %) for the 7-year Modified Accelerated Cost Recovery System
Year 1 14.29
Year 2 24.49
Year 3 17.49
Year 4 12.49
Year 5 8.93
Year 6 8.93
Year 7 8.93
Year 8 4.45
Table 3: Post-overhaul Operating Costs (Basic Overhaul)
Fuel $450,000
Labor and benefits 480,000
Maintenance 141,000
Other 110,000
$1,181,000
Table 4: Post-overhaul Operating Costs (Overhaul plus new engine & control system)
Fuel $400,000
Labor and benefits 405,000
Maintenance 105,000
Other 110,000
$1,020,000
Table 5: Operating Costs of New Vessel
Fuel $380,000
Labor and benefits 330,000
Maintenance 70,000
Other 105,000
$885,000
Guidelines for Case Analysis
The following aids are permitted for this analysis: You may use internet sources, books, all posted materials
(including Discussion Board Q&A), and your notes.
Any other aids are unauthorized and their use constitutes a violation of academic integrity. This includes face-toface or electronic correspondence concerning the specific details of the case with any other person that is not a
member of your assigned group, whether or not they have current or past affiliation with Texas A&M Corpus Christi
University.
The case is due on the date indicated on the course schedule. Late papers may be accepted with a reasonable excuse,
but will be assessed a 20% grade reduction penalty. Cases should be typed in 12- point font, double-spaced, with
a minimum of 1 inch margins.
The case report should be written according to the following format:
1. Introduction
2. Analysis
3. Conclusion
The introduction sets the stage for the work to follow and should consist of a short paragraph of the key problem(s)
or issue(s) that your analysis addresses. The analysis will constitute the bulk of the written presentation and will be a
direct response to the questions below. Use clear, concise, and complete sentences. Do not use bullet points or
numbered paragraphs. The conclusion should be a short paragraph that summarizes the key points of the analysis.
Your report should not exceed five pages of double-spaced text with 1 inch margins at the sides, top, and
bottom of the page. This does not include exhibits of your computations. You may submit one Excel Spreadsheet
that contains all your exhibits, clearly labeled, and appropriately referenced in the text of your report.
Your analysis of “Rio Negro, Inc.” should consist of answers to the questions below. Do not write the questions
verbatim in your report. Instead, write a brief introductory statement that summarizes the question before you
proceed with your analysis.
4. Calculate the present value of the proposed overhaul of the Maracas, with and without the new engine and
control system. Should RNI do the basic overhaul or the expanded overhaul with the new engine and control
system? For the moment, ignore the option to purchase a new vessel (you will evaluate that option in question
2 below).
Write a few paragraphs giving your answer and clearly explaining your reasoning and computations; show
detailed computations in your Excel spreadsheet labeled Exhibit 1.
5. Calculate the present value of buying and operating the new vessel. What, if any, additional information
would be useful to you in your analysis?
Write a few paragraphs giving your answer and clearly explaining your reasoning and computations; show
detailed computations in your Excel spreadsheet labeled Exhibit 2.
6. Calculate the equivalent annual costs of (a) overhauling and operating the Maracas for 12 more years (with
and without the new engine and control system) and (b) buying and operating the proposed replacement vessel
for 20 years. You should use the real discount rate for this analysis. Based on your answer, what should RNI
do?
Write one to two paragraphs giving your answer and clearly explaining your reasoning and computations; show
detailed computations in your Excel spreadsheet labeled Exhibit 3.
7. Why is the equivalent annual cost method potentially useful in decision making in this case? Why would you use the
real discount rate to compute the EAC? What problem(s) do you see with using the equivalent annual cost method to
evaluate RNI’s options?
One to two paragraphs.
Your report is intended for the senior management of Rio Negro, Inc., so be sure that you write in a
professional style that is easy to follow.