Information Systems in Organizations, Required 
Business analysis and system recommendation (3-4 pages).

Consumer Behavior. Understanding Consumer Behaviour
Answer all of 5 short questions using module theories and consumer behaviour concepts and
examples.
The word limit is 180-220 words for each answer. In text-citations are included in the word limit
(but the reference list is excluded from the word count). Referencing should follow the APA
referencing style.
Answer all of the following short questions using module theories and consumer behaviour concepts and examples.
The word limit is 180-220 words for each answer. In text-citations are included in the word limit (but the reference list is excluded from the word count). Referencing should follow the APA referencing style.

1. How would you explain why it is that we human beings seem in a state of continuous dissatisfaction with the appearance that we were born with? Marketers attempt to reinforce consumers’ striving to become ‘ideal selves’. How can policy makers intervene in this process to protect consumers?
2. Why would a marketer consider saying negative things about their product? When is this strategy feasible? Can you find examples of it?
3. You are the marketing manager of a clothing line that aims to take on Hollister and other retailers who trade on in-store atmospherics reinforced by the conspicuous presence of nicely dressed store assistants. You wish to distinguish your brand while attracting customers from a young and affluent demographic. What differential perceptual strategies might you use to attract these customers through your door?
4. Discuss how men have been portrayed in advertising and how these portrayals affect consumer Provide examples that are relevant to the field of marketing to illustrate your answer.
5. A government agency wants to encourage the use of designated drivers by people who have been drinking. What advice could you give the organisation about constructing persuasive communications? Discuss some factors that might be important, including the structure of the communications, where they should appear and who should deliver Should fear appeals be used, and if so, how?

Questions for these 5:

• How many references and how many examples are expected per question?
  The assignment asks for short answers to short questions, so you are not expected to provide a long list of references and too many examples. It is not a matter of quantity but a matter of quality/relevance i.e. a matter of using a few relevant sources and include more analysis along with a few 2-3 relevant examples.
• Can we use material outside the lecture slides?
  In justifying your arguments, you can use material not discussed in the class or in the textbook but please provide the relevant references.
• How much of the answer should be theory compared to examples?
  As discussed in the revision slides regarding the marking criteria, you will be assessed on how well you identify the relevant module concepts/theories and apply them (through a few relevant examples) in answering the questions.
• How best can we structure our answers? Should there be an introduction and conclusion or just directly answer the question?
  As these are short answers, it is difficult to structure them in terms of an essay (unless with a very short introduction and a very short conclusion), so you can focus on directly answering each short question.
• Should we include a bibliography after each answer, or should we include all references at the end under one bibliography?
  You can include all references at the end under one bibliography.
• Can we write in the first person?
  Yes you can but please try to consider other possible perspectives i.e. not only your own consumption experiences.

You will write a report based on a chosen case study. You will be expected to expand on the
case study and use additional consumer behaviour literature, relevant theory and relevant data
to respond to the case study questions (that each carries equal weight). You will also be
expected to demonstrate a clear understanding of the topic while drawing and explaining your
conclusions in a clear and analytical way.
You will be assessed on the content and clarity of your written work, your ability to present a
logical argument and your adherence to academic conventions such as referencing and
citations. Arguments that show evidence of a critical approach, depth of analysis, originality, and
confident use of the module literature will receive higher marks.
The report should be typed with a font size of 12, 1.5 spacing. The structure should include an
introduction, main body answering the case study questions, and a conclusion. This report may
be supported by visual or magazine material, as appropriate. The cover page should contain the
module, module code, the case study topic and the candidate/student number.
There are 5 cases, you can choose one case study:
1. Alexa CB case study
2. LOREAL case study
3. Recycling case study
4. Social Media Humour case study
5. PG success at the bottom of the pyramid case study

Market Entry Strategies: exports, acquisition, joint ventures, franchises, and foreign subsidiaries
 

1. Please take a look at the Case #5 Harley-Davidson and answer following questions (20 points).

1. If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales?

1. In America, Harley has shifted the positioning of its products away from simply motorcycles and more toward being status symbols of a particular lifestyle. What are the implications of cultural factors for positioning in other countries that Harley has targeted for growth—ones like Japan, China, France, and Brazil?

2. Please take a look at the Case #6 In-N-Out Burger and answer following questions (20 points).

1. Rich Snyder was twenty-four years old when he assumed leadership of In-N-Out after his father passed away. In what ways do you think his young age was an asset or a liability for his leadership? Does age really matter in entrepreneurship?

1. In an era of fusion cuisine and extreme fajitas, is In-N-Out’s long-term strategy of offering only four simple food items still on track? How about the firm’s approach to employees? Does it give them an edge over the fast-food competition?

3. Please take a look at the Case #7 Amazon and answer following questions (20 points).

1. In what ways does Bezos’s decision to develop and deliver the Kindle and Kindle Fire, and Fire TV lines show systematic and intuitive thinking?

1. How do you describe the competitive risk in Amazon’s environment as Wal-Mart, Barnes and Noble, and other retailers strengthen their online offerings?

4. Consider that you own rights to a plot of land under which there may or may not be oil. You are considering three alternatives: doing nothing (“do not drill”), drilling at your own expense of $500,000, or “farming out” the opportunity to someone who will drill the well and give you part of the profit if the well is successful. You see three possible states of nature:

• a dry hole
• a mildly interesting small well
• a very profitable gusher.

(40points)
You estimate the probabilities of the three states of nature pj and the nine outcomes as shown in the following table.

1. Please calculate the expected value of the three alternatives and choose the best alternative among three alternatives.
2. Please determine the best alternative based on optimistic approach
3. Please determine the best alternative based on pessimistic approach
4. Please determine the best alternative based on Hurwicz approach if α = 0.2

Impact of Global Business Issues on the Business Environment
Assessment Learning Outcomes:
• Critically discuss the evolution and dynamic and of these issues and why they continue to
increase in importance
• Identify the connections / links between the issues and critically discuss their interrelationships
• Determine the nature of their impact on the environment and performance of individual
businesses, utilising specific examples to illustrate this.
Details of the task:
Prepare an individual report on how international business has been affected by a range of
global issues. The report should include discussion on the following and their impact on one or
more selected individual companies.
• Innovation
• Government policies and attitudes, especially those regarding international trade
• Corporate Social Responsibility and associated ethical issues.
• Cultural Factors
The report should be structured to include an introduction that gives an overview of these issues
followed by individual sections discussing each of the above topics and their impact on the
chosen business(es)
In each of the sections you can consider the development of the issue covering how its impact
on organisations have changed, utilising examples which illustrate the effect or impact of these
issues on the business environment and the performance of the highlighted companies.
The final part should be a conclusion in which you can explore any links and inter relationships
that may exist between the issues as well as their role in globalisation.