Professional Ethics Paper

Instructions – please read carefully:
Here are the essay questions for your final exam, as we discussed in class.  Choose 4 of the 6 questions to answer.
For each question you choose to answer, do the following:

  • Start each essay on a new page
  • Put the number of the essay you are answering at the top of the page, and then restate the question verbatim.
  • Each essay should be at least 1000 words in length. At the bottom of each essay, write how many words your essay is, and circle it (you may include the restatement of the question in your word count).
  • These are integrative essays, therefore you must refer to at least 2-3 sources for each question. These may be from class notes you have taken based on class discussion, lectures, videos we have watched, or articles/cases you have read.  No additional outside sources are necessary, but if you do choose to use them, reference them in your paper and cite the outside source in a bibliographical note at the bottom of your essay.
  • Be sure your name is on your examPlease proofread very carefully. I will grade more strictly on grammatical mistakes in your final essays than I have during the semester.

ESSAYS

  1. Independence has been a topic that we’ve discussed in different contexts during the semester, but in this question I want you to focus on the importance of independence to the standard setting function. Discuss how independence evolved during the tenure of our consecutive standard setting bodies (CAP, APB and FASB), and discuss the threats to FASB’s independence that occurred during the debates over accounting for stock options. (remember this is relative to the independence of the standard setters and the FASB)
  2. Independence has been a topic that we’ve discussed in different contexts during the semester, but in this question I want you to focus on the importance of independence to the independent (external) auditor function. Specifically, discuss how (a) the deregulation of the accounting profession and (b) the growth of consulting services, impacted auditor independence.
  3. The articles that you read about GE gave examples of earnings management that were legal, and examples that were illegal. Describe some examples of both.  Beyond the GE examples, give two more examples of ways to manage earnings which would be legal, and two more examples of ways to manage earnings which would be illegal.
  4. You work for a CPA firm and are on an assignment for a client. During the course of your work, you become aware of circumstances that lead you to believe that the client is going to become much more profitable (or much more unprofitable) in the foreseeable future.  In what circumstances could you legally trade on that information?  Can you share the information with friends, family or acquaintances?  What are the gray areas that might occur in this situation?
  5. Tell me what you’ve learned about the financial crisis. Please organize your thoughts before beginning to write.
  6. Tell me what you’ve learned about the “Tone at the Top” and how it impacts the culture of a firm. Give examples.

Resources:
” “The Evolution of U.S. GAAP: The Political Forces Behind Professional Standards (Part I)”, by Stephen A. Zeff.     http://archives.cpajournal.com/2005/105/infocus/p18.htm
” “The Evolution of U.S.GAAP: The Political Forces Behind Professional Standards (Part II), by Stephen A. Zeff.     http://archives.cpajournal.com/2005/205/infocus/p18.htm
” “BP to Pay Record $18.7 Billion to Settle Gulf Oil Spill Claims”, Frontline website, July 2, 2015  https://www.pbs.org/wgbh/frontline/article/bp-to-pay-record-18-7-billion-to-settle-gulf-oil-spill-claims/
” “Accounting Professionalism – They Just Don’t Get It” , by Arthur Wyatt (speech – 2003)  https://archives.library.illinois.edu/archon/?p=digitallibrary/getfile&id=6902
”  “The Numbers Game”, by Arthur Levitt (speech – 1998)  https://www.sec.gov/news/speech/speecharchive/1998/spch220.txt
” ” A Mountain or a Molehill”, by Walter Schuetze (speech – 1994)
http://3197d6d14b5f19f2f440-5e13d29c4c016cf96cbbfd197c579b45.r81.cf1.rackcdn.com/collection/papers/1990/1994_0111_SchuetzeMountain.pdf
” “The Gray Art of Insider Trading”, Fortune Magazine, September 2, 2013  http://fortune.com/2013/08/15/the-gray-art-of-not-quite-insider-trading/
” “Senator Warren Slams  Wall Street’s Top Cop”, Frontline website, April 21, 2016 https://www.pbs.org/wgbh/frontline/article/senator-warren-slams-wall-streets-top-cop/
“The Valeant Meltdown and Wall Street’s Major Drug Problem”, by Bethany McLean, Vanity Fair, Summer, 2016
https://www.vanityfair.com/news/2016/06/the-valeant-meltdown-and-wall-streets-major-drug-problem
“Four Reasons Executives Manipulate Earnings”,  David Trainor, Forbes, December 7, 2015
https://www.forbes.com/sites/greatspeculations/2015/12/07/four-reasons-executives-manipulate-earnings/#2402b8d5f9ee
” “Ban Lifted, Steven Cohen May Soon Be Investing For Clients Again”, Frontline website, January 8, 2018  https://www.pbs.org/wgbh/frontline/article/ban-lifted-steven-cohen-may-soon-be-investing-for-clients-again/
” “Is Jack Grubman the Worst Analyst Ever?”  CNN MONEY April 25, 2002  http://money.cnn.com/2002/04/25/pf/investing/grubman/
” “Jack Grubman: SEC Targeted Me and Other Top Analysts” by Matthew Belvedere, CNBC May 31, 2013
https://www.cnbc.com/id/100780232
” Read the article, “All I Want In Life is an Unfair Advantage”,from Fortune magazine on August 8, 2005, which you can find at:
http://archive.fortune.com/magazines/fortune/fortune_archive/2005/08/08/8267642/index.htm
” Read the article, “Hank’s Last Stand” from Fortune Magazine on September 26, 2008, which you can find it: Read the article, “All I Want In Life is an Unfair Advantage”,from Fortune magazine on August 8, 2005, which you can find at:  www.money.cnn.com/2008/09/26/magazines/fortune/bandler_greenberg.fortune/index.htm
 
” Read the article, “What Went Wrong at AIG?” by Robert McDonald and Anna Paulson – Kellogg Insight, August 3, 2015  https://insight.kellogg.northwestern.edu/article/what-went-wrong-at-aig
” “Is Enron Overpriced?” , by Bethany McLean, Fortune Magazine 3-5-2001.
http://money.cnn.com/2006/01/13/news/companies/enronoriginal_fortune
” “The Rise and Fall of Enron”, by C. William Thomas, Journal of Accountancy, April 1, 2002. https://www.journalofaccountancy.com/issues/2002/apr/theriseandfallofenron.html
” Read the article, “All I Want In Life is an Unfair Advantage”,from Fortune magazine on August 8, 2005, which you can find at: http://archive.fortune.com/magazines/fortune/fortune_archive/2005/08/08/8267642/index.htm
” Read the article, “Hank’s Last Stand” from Fortune Magazine on September 26, 2008, which you can find it: Read the article, “All I Want In Life is an Unfair Advantage”,from Fortune magazine on August 8, 2005, which you can find at: www.money.cnn.com/2008/09/26/magazines/fortune/bandler_greenberg.fortune/index.htm
” Read the article, “What Went Wrong at AIG?” by Robert McDonald and Anna Paulson – Kellogg Insight, August 3, 2015 https://insight.kellogg.northwestern.edu/article/what-went-wrong-at-aig
” “Riders on the Storm” (from Fortune in April, 2009) http://archive.fortune.com/2009/04/19/news/companies/lashinsky_wells.fortune/index.htm
” Wells Fargo: The Bank That Works” (from Forbes in January, 2012) http://www.forbes.com/sites/halahtouryalai/2012/01/25/wells-fargo-the-bank-that-works/#775877b6ae24
” “How Wells Fargo’s Cutthroat Corporate Culture Allegedly Drove Bankers to Fraud”, Vanity Fair, May, 2017. https://www.vanityfair.com/news/2017/05/wells-fargo-corporate-culture-fraud
” This Is What Life Without Retirement Savings Looks Like
https://www.theatlantic.com/business/archive/2018/02/pensions-safety-net-california/553970/
” John Bogle: The “Train Wreck” Awaiting American Retirement
https://www.pbs.org/wgbh/frontline/article/john-bogle-the-train-wreck-awaiting-american-retirement/
*GE article and Mattel article I will upload them in pdf files separately.
All of videos (You may also choose videos as sources for the paper):
The Spill
http://www.pbs.org/video/frontline-the-spill/
Bigger Than Enron
https://www.youtube.com/watch?v=PXjcNrOH7AQ
To Catch A Trader
https://www.youtube.com/watch?v=5jnihc4rzFw
The wall street fix
https://www.pbs.org/wgbh/pages/frontline/shows/wallstreet/etc/script.html
(We watched this video in class, I only can find the transcription online. I am sorry about that, I hope this transcription works for you.)
The smartest guys in the room
http://watchdocumentaries.com/enron-the-smartest-guys-in-the-room/
Money, Power and Wall Street (This video include 4 parts, make sure to watch all of parts)
https://www.pbs.org/wgbh/frontline/film/money-power-wall-street/
The movie “The big short”.  (The source of this movie is a Chinese website, at the beginning you will watch 1 minutes advertising. Please wait patiently. Thank you!)
https://www.dnvod.tv/Movie/play.aspx?id=ZhC2Bl1G3tg%3d
The Retirement Gamble
https://www.pbs.org/wgbh/frontline/film/retirement-gamble/
Video: Phar-Mor   https://vimeo.com/64592343

Airport Competitiveness (Case study)

Instructions 
Pick an airport of your choice, then discuss its competitiveness (3,500 words). Include figures and graphs in your work. Which strategies do you recommend for your airport to remain competitive in the future? Make the report as presentable as possible.

Global Business (Foreign Market Entry Strategy)

Global Business (Foreign Market Entry Strategy), Instructions 
Discuss the strategies that a company can use to enter a foreign market (,050 words).

Commercial Bank of Qatar (Business Paper)

Required.
Collect information about the Commercial Bank of Qatar, and cover the following:

  • Market Structure of the Commercial Bank of Qatar\
  • Services
  • Technology Used
  • Fixed Costs
  • Inputs
  • Conclusion

Commercial Bank of Qatar (Business Paper)

Required.
Collect information about the Commercial Bank of Qatar, and cover the following:

  • Market Structure of the Commercial Bank of Qatar\
  • Services
  • Technology Used
  • Fixed Costs
  • Inputs
  • Conclusion

Contemporary Analysis of Boeing (Strategic Management)

Contemporary Analysis of Boeing (Strategic Management)

  • Porter’s three generic strategies
  • PESTLE Analysis
  • Porter’s Five Forces model,
  • SWOT analysis, and
  • VRIO analysis.

Understanding Environmental Analysis

Assignment Task
St Mungo’s is a charity and housing association working with people who sleep rough, people who live in hostels and people who are at risk of homelessness. St Mungo’s would like to open a new centre in a London borough. As an External Consultant, you have been asked to provide your opinion on the viability of this project.
Perform a PEST analysis on your chosen inner London borough to explore the viability of opening a new St Mungo’s in the area.
It is your role to make recommendations about the possible opening of a new St Mungo’s centre (should it open or not) you need to recommend what the centre should be like, if it were to open.
Additional Marks are awarded for the academic quality of the assignment
Ensure you reference appropriately, ensure that you demonstrate that you have looked at a wide variety of research and that you have used an appropriate structure for the report, it is important that you write about the keys issues, that you present your ideas formally and use appropriate language.
All answers need to be supported by the relevant research.
Assignment CRITERIA
Knowledge and understanding of environmental analysis
Application of findings from the analysis
Apply the appropriate structure and presentation of work.
Points to consider:

  • This assignment requires research in order to establish facts and reach new conclusions; being able to carry out research is a vital skill for you as a student and for you as a future employee/manager in Health and Social Care.
  • The research for this task involves reading the JSNA and the CCG documents that have been created by your chosen London Borough e.g. Hackney, these documents outline who lives in the borough, they contain information about age and employment status. These documents also explain what the priorities are for the borough, for instance if they will be funding mental health projects or housing projects or dementia care for the next 5 year period, if they decide the focus is on Dementia care (in the JSNA document) then perhaps your recommendation will be not to set up a new centre in Hackney for homeless people because homelessness is not a priority politically.
  • It is important that you read the JSNA documents and use them to help decide whether or not to set up a new St Mungo’s hostel in the area that you have chosen to research Page 3 of 3
  • The structure of this report is important follow the template below: Introduce what a PEST is (write 2 or 3 lines about it)

Describe the charity and its aims (2 or 3 lines only)
Create the PEST table and include this table in your report, include 5 points in each section e.g. Political would have 5 clear points about your specific borough, taken from your research, repeat this in all 4 sections political/economic/social/technological.

Digital Marketing Group Project

You have just started a bespoke digital marketing agency called On-stream – and you have a potential client – Live Love Sup (www.livelovesup.com).
You offer three services to help your clients grow.
1. SEO (on-site and off-site)
2. Google Ads (paid search and display)
3. Content management & planning (email marketing and blogging)
Examine the Live Love Sup website and social media to gain an understanding of the brand, the brand story, and the product offerings. Now it is time to do the work and prepare their digital marketing campaign. (please check the other file uploaded also to know more about LIVELOVESUP)
Below is the format your report should follow:
Title Page:
– Your report should include a title page that includes the name of your digital marketing agency, your client, and the title of the campaign.
On-Site SEO:
– You must provide a specific list of on-site SEO fixes for the Live Love Sup website. – Include screenshots that identify exactly what they should change and explain why.
– Don’t tell them at this point in the report, but you will charge 100 AED per hour
for each hour you spend developing this advice. Take note of your hours. 15 marks
Off-Site SEO:
• – Provide instructions as to how Live Love Sup could improve their Off-Site SEO and justify your suggestions.
• – Don’t tell them at this point in your report, but you will charge 100 AED per hour for each hour you spend developing this advice. Take note of your hours.
10 marks
Budget:
1. – Provide a table that details how much you will be charging Live Love SUP in total, and for the digital marketing services you have provided, (in the table please list the 3 services mentioned above but only fill in the ones for SEO and the rest leave the columns blank). These figures should be based on the number of hours you have worked, and how much you will be charged by Google.
– Note, you will not actually be getting paid.5 marks

China’s Free Trade Agreement and Export to Other Asian Countries

China’s Free Trade Agreement and Export to Other Asian Countries, Required:
A systematic review (2,500 words)

Why Animation is used in Advertising?

Required
Answer the question “Why Animation is used in Advertising?” in 2-3 pages.