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Positioning Statement and Motto

Positioning Statement and Motto

Cause and Effects of Stress on 11th graders in High School

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response-at least one to two good sentences)
Gender: [Insert response-at least one to two good sentences)
Income Bracket: [Insert response-at least one to two good sentences)
Education Level: [Insert response-at least one to two good sentences)
Lifestyle: [Insert response-at least one to two good sentences)
Psychographics (Interest, Hobbies, Past-times): [Insert response-at least one to two good sentences)
Values (What the customer values overall in life): [Insert response-at least one to two good sentences) –
Other items you would segment up on (optional): [Insert response]

How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?
[Insert response-at least 4 good sentences-addressing all questions]

What would grab the customers/users’ attention? Why do you think this will capture their attention?
[Insert response-at least 4 good sentences-addressing all questions]

What do these target customers’ value from the business and its products? Why do you think they value these items?
[Insert response-at least 4 good sentences-addressing all questions]

2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
Competitor 1: [Insert response] (Identify Competitor and provide at least a good sentence or two discussing why you chose business as a leading competitor.)
Competitor 2: [Insert response] [Insert response] (Identify Competitor and provide at least a good sentence or two discussing why you chose business as a leading competitor.)
Competitor 3: [Insert response] [Insert response] (Identify Competitor and provide at least a good sentence or two discussing why you chose business as a leading competitor.)

What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response-at least 4 good sentences-addressing all questions]

What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?
[Insert response-at least 4 good sentences-addressing all questions]

3. USP (Unique Selling Proposition) Creation
What is the brand’s uniqueness? What makes the brand stand out with the customers? Why do you think this is a key uniqueness for this business?
[Insert response-at least 4 good sentences-addressing all questions]

What is the competitive advantage of the brand? What makes the brand stand out above its leading competitors? How is it different from other competing brands? Why do you consider this a competitive advantage?
[Insert response-at least 4 good sentences-addressing all questions

What attributes or benefits does the brand have that dominate competitors? What makes the business’s products stand out above the competing products? Why do you think they dominate?
[Insert response-at least 4 good sentences-addressing all questions

Using your analysis in the three questions above, create a new USP (Unique Selling Proposition for your business? Why have you decided upon this particular USP?
Newly Created Unique Selling Proposition: [Insert response]
Defense/Justification of USP (Why have you created this): [Insert response-at least two good sentences)
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?
• BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
• BMW Motto: BMW is the ultimate driving machine.
Newly Created Positioning Statement: [Insert response]
Defense/Justification of Positioning Statement Creation (Why have you created this): [Insert response-at least two good sentences)
Newly Created Motto: [Insert response]
Defense/ Justification of Motto Creation (Why have you created this): [Insert response-jvzat least two good sentences)

Meteorology and Air Quality Studies

Meteorology and Air Quality Studies

I will attach a template containing the proposal technical requirements it should fall under and an example. The following are ideas are example purposes for research I’d like to participate in:

Learn about typical and anomalous air quality and meteorology in large city market (Mexico City, San Francisco, and Los Angeles.
Take into consideration any other pandemics or societal impact air quality (smoke, dusk, ozone, etc.) has
Work with raw data to get a feel for time alignment issues, make hourly averaged data, and use of Excel data base functions for making Diel averages (24 hour averages).
Doing a case study for diagnosing and understanding specific events.
Learn about and work with data from the sonic anemometer, low cost air quality sensor SPS30, photoacustic instrument, and the BAM1020 instrument used for PM measurements in cities to regulate air quality.
Use HYSPLIT back trajectory analysis and Google Earth to determine likely source regions for windblown dust.
Use remote sensing with the Cimel and MFRSR sunphotometer and spectral irradiance for obtaining column aerosol optical depth (AOD), with an eye towards satellite remote sensing of AOD.
Use Python to make wind roses and air pollution roses.

Also working with the National Park Service to improve data is another idea I’d like to do.

Counterintelligence Operations

Counterintelligence Operations

Instructions:

– Research and analyze two operations that utilized national security or miltary counterintelligence (either offensive or defensive functions).
– What were the specific challenges to counterintelligence for each operation?
– Compare and contrast how counterintelligence measures changed over the particular time periods of the operations.
– Example time periods may include early American history to WWI, WWI to WWII, WWII, the Cold War, the post-Cold War/pre-9/11 era, post-9/11, etc.
– Put the operation and the lessons learned within the context of how it may have influenced the development of the current U.S. National Counterintelligence Strategy of 2016 (https://www.dni.gov/files/NCSC/documents/Regulations/National_CI_Strategy_2016.pdf).

Technical Requirements:

– (5) pages (the Title and Reference pages do not count towards the minimum limit).
– (5) scholarly and credible references are to be used books, (peer-reviewed journals, articles, archived documents, etc.).
– Times New Roman, 12 point, double space.
– Chicago Style

Capital Structure Assignment

Capital Structure Assignment

  • Use attached document

LEADING INNOVATION AND CHANGE

LEADING INNOVATION AND CHANGE

 

Jim Brock was an accountant with Hubbard Inc a large corporation with stock that was publicly traded on the New York Stock Exchange

Jim Brock was an accountant with Hubbard Inc a large corporation with stock that was publicly traded on the New York Stock Exchange

Ethics Case Studies 

150 Points

Report on Two Ethics Case Studies (Using Prezi)

Referring to the Ethical Decision Framework in Exhibit 1-9, each team will be creating a ‘Prezi’ evaluating two independent ethical situations.

Case 1: Retainer Fees as Sales (Chapter 9)

Bunch o’ Balloons markets balloon arrangements to companies that want to thank clients and employees. Bunch o’ Balloons has a unique style that has put it in high demand. Consequently, Bunch o’ Balloons has asked clients to establish an account. Clients are asked to pay a retainer fee equal to about three months of purchases. The fee will be used to cover the cost of arrangements delivered and will be reevaluated at the end of each month. At the end of the current month, Bunch o’ Balloons has $43,900 of retainer fees in its possession. The controller is eager to show this amount as sales because “it represents certain sales for the company.”

Required

Use the Ethical Decision Framework in Exhibit 1-9 to complete the following requirements:

  1. Recognize an ethical dilemma: What ethical dilemma(s) do you face?
  2. Analyze the key elements in the situation:
    1. Who may benefit from using the second appraisal? Who may be harmed?
    2. How are they likely to benefit or be harmed?
    3. What rights or claims may be violated?
    4. What specific interests are in conflict?
    5. What are your responsibilities and obligations?
  3. List alternatives and evaluate the impact of each on those affected: What are your options in dealing with the ethical dilemma(s) you identified in (1) above
  4. Select the best alternative: Among the alternatives, which one would you select?

Case 2: Inside Information (Chapter 11)

Jim Brock was an accountant with Hubbard Inc., a large corporation with stock that was publicly traded on the New York Stock Exchange. One of Jim’s duties was to manage the corporate reporting department, which was responsible for developing and issuing Hubbard’s annual report. At the end of 2017, Hubbard closed its accounting records and initial calculations indicated a very profitable year. In fact, the net income exceeded the amount that had been projected during the year by the financial analysts who followed Hubbard’s stock.

Jim was pleased with the company’s financial performance. In January 2018, he suggested that his father buy Hubbard’s stock because he was sure the stock price would increase when the company announced its 2017 results. Jim’s father followed that advice and bought a block of stock at $25 per share.

On February 15, 2018, Hubbard announced its 2017 results and issued the annual report. The company received favorable press coverage about its performance, and the stock price on the stock exchange increased to $32 per share.

Required

Use the Ethical Decision Framework in Exhibit 1-9 to complete the following requirements:

  1. Recognize an ethical dilemma: What ethical dilemma(s) do you face?
  2. Analyze the key elements in the situation:
    1. Who may benefit from Jim’s action? Who may be harmed?
    2. How are they likely to benefit or be harmed?
    3. What rights or claims may be violated?
    4. What specific interests are in conflict?
    5. What are your responsibilities and obligations?
  3. List alternatives and evaluate the impact of each on those affected: What are your options in dealing with the ethical dilemma(s) you identified in (1) above?
  4. Select the best alternative: Among the alternatives, which one would you select?

Resources

Each team will create a Prezi to present their final project. If you have not already done so, sign up for a ‘Basic’ free account at https://prezi.com/ . Click ‘Get Started,’ then choose the ‘Basic’ tab at the top. On the next screen (the one that asks you to tell more about yourself) select ‘Student.’

  • Collaboration:

You are able to collaborate as a team on the same Prezi. One person from the team will need to be the ‘owner’ and set up the initial Prezi presentation. There are several ways to add collaborators.

From the dashboard, hover over the presentation you created. Click the three dots. On the next page, to the right there is a blue ‘Add Collaborators’ button.

OR

From the dashboard, click the down arrow on the presentation. A menu pops up; choose ‘add collaborators.’

OR

Once in the presentation, in the upper right-hand corner is a collaboration icon. Click on it and then click ‘Total collaborators’ to add the members of your team.

*Make sure to give them editing rights.

  • Help resources for starting a new presentation, adding content, etc.:

https://support.prezi.com/hc/en-us

  • Sharing:

Once the presentation is complete, you will need to create a sharable link. You will need to upload this link to the assignment drop box in Blackboard for grading. Follow the same steps described under Collaboration above and select option for ‘create new link.’

Additional Instructions:

  • You can either do a separate Prezi for each case OR present both cases in one Prezi.
  • Each team member must upload the link to the Prezi. (If you don’t upload the link; you don’t get a grade for it.)
  • This is designed to be a team project. Any member who does not contribute to the project is to not have their name on the presentation. Each team member will evaluate their other team members by using the text submission box when uploading the report.

 

Evaluation Criteria for: Team Project – Case Studies
Team Project

Part II – 150 points

WD

135 to 150 Points

Dev

105 to 134 Points

NSW

104 Points or lower

Content (80%)

120 points

Presentation addresses all required elements. Analysis is clear and draws on topics presented in the textbook and/or other scholarly research. Presentation addresses most of the required elements. Analysis is somewhat clear and draws on topics presented in the textbook and/or other scholarly research. Overall presentation lacks clarity. Two or more of the required elements are not addressed. Analysis does not draw on topics presented in the textbook and/or other scholarly research.
Creativity, design and use of graphics (10%)

 

15 points

The Prezi is interesting and easy to read/follow. The Prezi is somewhat interesting and easy to read/follow. The Prezi lacks clarity and is not easy to read or follow. Lacks overall organization.
Grammar, Spelling (10%)

15 points

Clearly uses proper grammar and spelling. Has more than three errors in spelling or grammar. Has more than four errors in spelling or grammar.