For this assignment, you are required to develop a Promotional Campaign for Campus.  Use the outline that is listed below and disregard any budget consideration.  However, I do expect you to support and explain the various promotional tools you will use for the campaign.
1. Target market – demographic, psychographic, geographic, etc
2. What is the central message of the promotional campaign?  Explain why this is the central message that you have chosen?
3.  Media Plan
– media objectives
– target market coverage
– scheduling
– media mix