Instructions 
Explain to executives from the baby boomer generation how marketing and consumer behavior is changing.
Explain to executives from the baby boomer generation how marketing and consumer behavior is
changing.
Address the following in your presentation:
Provide an example of a management principle that is relatively new that should be considered
for organizational effectiveness.
Examine the social trend of continued concern for health and well-being in the United States.
Provide an example of a current or future product that is an example of addressing this concern.
Conclude what members of Generation Z are most likely to influence. Provide an example of a
current or future product that is an example of Generation Z influence.
Determine how social forces of the environment impact product demand. Provide an example of
a current or future product that is an example of responding to social forces.