Hotel Industry report essay writing experts

Hotel Industry report essay writing experts

Task aim: 

It is critical to understand your customers’ needs, opinion, attitudes, and beliefs in an increasingly competitive marketplace. When a customer makes a complaint or provides feedback, the customer is voicing concern about your product or service. Analysing complaints and feedback will give you invaluable information about your products and customers. The aim of this assessment is for students to demonstrate their ability to interpret data and provide practical recommendations meaningfully.


Task description:

Scenario: You are an external consultant engaged by a hotel to evaluate guests’ feedback. You will be provided with a customer-generated dataset from TripAdvisor. Students must conduct qualitative data analysis, present results and provide recommendations on how the business can improve. A minimum of twelve (12) research-based journal articles is required to support your findings.

You will show your understanding of the data by:

  • Conducting open and axial coding
  • Identify major themes that have emerged from the coding process
  • In your discussion, integrate what previous research has found on the topic
  • Provide realistic business resolutions and recommendations to ensure high standards of customer satisfaction and repeat purchase behaviour
  • Identify essential issues still unresolved

This written communication assessment should have an essay structure that includes:

(1) Introduction

  • the rationale for conducting this analysis,
  • background of the hotel,

(2) Body (develop your own appropriate headings)

  • the rationale for the methods used,
  • findings,
  • discussion (related to literature and theory done in Assignment 1),
  • industry recommendations

(3) Conclusion, and

(4) Reference List.

(5) Appendix – Evidence of your open and axial coding (e.g., in an Excel spreadsheet table or similar) – The Appendix is not included in the word count.

These headings are only guidelines as to how to structure the content of your report. No table of contents is required.


Please use APA7 style for your referencing list and in the in-text referencing. Take care with your referencing and paraphrasing of the literature, as you will be penalised for incorrect referencing or the omission of references.

Please note:

  1. Assignments not submitted to the online submission link will not be marked.
    2. Assignments with zero (0%) or a very low percentage of text matching will not be marked.
    3. The assignment must be written using Times New Roman 12 font with 1.5 line spacing. A penalty applies if written using other fonts such as Arial, Calibri etc.
    4. No direct quotes are permitted – all discussion must be paraphrased (i.e., written in your own words).


  • Who do you represent? Specify if you are employed by the hotel or an external consultant
  • Rationale – state the rationale for conducting this analysis – i.e., to identify improvements
  • Purpose – specify the purpose of establishing the importance of your report. Why is managing online complaints so important? How do online complaints impact hotels’ reputation and the consumers/potential customers behaviour?
  • Background of the hotel – provide details of the hotel, enabling your audience to understand the research background better. e.g., location, size (number of rooms), type of hotel, service level, star rating, brand, uniqueness, facilities, various F&B outlets, and target market. How long has this hotel been operating?


  • Method used – the rationale for the methods used- qualitative, why? Why a quantitative method is not suitable? Need a substantial justification for the choice of method adopted. What is the difference between Qualitative and Quantitative research methods?
  • Data set – where did the dataset come from? How big was the sample size?
  • Describing the process – how was the analysis conducted? Describe how the themes and concepts were derived from the data using open and axial coding. Provide examples of your current analysis in describing and applying it to each stage.
  • Define and describe the method in your own words.


  • Examine both the positive and negative reviews in the qualitative data.
  • Need to explain the broad category of themes. What does the theme include? It is better to have 5-8 broad themes, rather than lots of really detailed ones.
  • Prove your points/claims by providing detailed evidence. That supporting evidence should come from your qualitative data. E.g., could provide information about customers’ perceptions/experiences in their own words (respondent quotes).


  • Relate to literature and theory done in Assignment 1, inter-relationships or patterns that you have found in your coding, are findings supported by the literature? Yes, in what ways? No, in what ways?
  • In your discussion, you need to discuss your findings in the context of past research/theories.
    You need to compare findings, and comment on whether the findings are expected or unexpected, i.e. supporting or contradicting previous findings.

Industry recommendations, real, logical.

  • Recommendations – need to think critically about an issue and develop practical solutions to problems based upon a logical synthesis of the findings.


  • Conclusion – summarise what you found (key findings), and explain the contributions and limitations of your research.

Reference List