Integrating the newsroom staff with the online staff

Integrating the newsroom staff with the online staff

Identify the issues involved in integrating the newsroom staff with the online staff. What recommendations would you give to the company to make this integration process more successful for all parties?

Question 1

Why did the newsroom staff not see the online format as an opportunity? Why was Curley unsuccessful in changing their minds?

Question 2 (Case)

Using the Forming, Norming …. model of team dynamics (http://www.teambuilding.co.uk/Forming_Storming_Norming_Performing.html), analyse the situation of the developing relationship between the online staff and the print newsroom by the end of the case. Consider the steps still required to integrate the traditional newspaper and the online newspaper into an effective, united unit. Evaluate their impact on the future of the newsroom staff.