Larry Tye’s The Father of Spin and the film Century of the Self

Please answer the questions in a legible and organized manner.
1. Based on Larry Tye’s The Father of Spin and the film Century of the Self describe Edward Bernays’ significance for public relations. What were some of the campaigns he promoted and what strategies did he use? What were the ethical problems with his approach?
2. Based on the chapters in Part I of Ethical practice of social media in public relations (ch. 1-8) what are some of the problems and ethical dilemmas that corporations experience online? Describe and explain why?
!!!Each question should be answered at least 400 words!!! I have uploaded the reading materials and the link of the film. Please read the materials and watch the film, before you write the essay. Thanks!
the link of Century of the Self: https://www.youtube.com/watch?v=eJ3RzGoQC4s