Launching the Third Wine Château Margaux Wine
Launching the Third Wine Château Margaux Wine
Use the attachment and answer the following questions in 3-5 pages
a) Who should be the target market for the new wine and how should it be positioned in light of the other two wines produced by the Chateau?
b) How would you describe the brand values of Chateau Margaux especially in comparison to the non-Bordeaux wines.
b) Would you keep the traditional distribution system yes or no? Please explain well.
c) How much profit do you expect to make on the sale of the third wine?
