Writing to persuade, and using what Seth Godin said in his TED Talk ( https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare ) about how to get ideas to spread, develop and write 7-10 specific best practices for writing effective and persuasive social media posts.
If you would like more specific guidance, feel free to follow these optional steps:
1. Choose three brands that you believe use social media effectively, meaning that they “build mutually beneficial relationships between organizations and their publics.”
2. For each brand, explain why its posts exemplify clear, concise and persuasive PR writing.
3. From the above, summarize 7-10 guidelines that brands can use to help ensure that their social media presence furthers the mutually beneficial relationship referred to above.