Research study about marketing
4. Choose a local service business and conduct a market research study. Develop questions for management that deal with determining the business’s intended target market. Management should also be questioned as to general impressions concerning customer desires with regard to products being marketed. After management opinion has been determined, a consumer survey should be conducted to determine who the actual customer is… and what their desires and preferences actually are… A comparison should then be made between management and consumer results. You can find any resources related to the topic I mentioned either from a book or website and put these things together as an essay, which requires 6-8 pages.
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