Social Awareness Campaign

Equity and Social Justice 
Social Awareness Campaign Summative
As your final project, you will challenge existing social inequities to raise awareness about an issue in order to promote social justice
Step 1:
Choose your general focus (social category of identity):

Race Class Gender Ability

Step 2:
Think about which aspect of your larger topic you would like to explore (ex. “race” could be narrowed down to racial profiling by police or Eurocentric concept of beauty or “class” could be narrowed down to exploitation of child labour).  Brainstorm a list of inquiry questions to guide your research.
Step 3:
Begin your research.  Start by looking in our course material for articles, powerpoints, etc that might be useful to you.  You will need to submit all research (notes, print-outs, names of videos/docs etc.).
Step 4:
Create a purpose statement about your topic that focuses on.
_______________________________________________________________________________________________________________________________________________________________________________________________________________
Step 5: 
Decide your format and audience:

• Poster
• Design a workshop
• Photo essay (photographs must be your own)
• Opinion article
• Artwork/Mural (must be accompanied by a written or verbal explanation)
• Ted Talks (filmed lecture)
• Blog (posts relating to your topic)
• Social media page (twitter/instagram with posts relating to your topic)
• Start a club during CT

Step 6:
Submit a rationale for your project (approximately ½ page single spaced)
Things to consider: 

•     A Visual component– think about the images and symbols you can use and their size, colour, placement, and position in your creation (this also includes consideration of the text you use).
•     Words – choose words and create phrases and sentences that are strong, descriptive, and evoke emotion
•     Audio – if you are using music or presenting orally, think about the music you choose – the lyrics and instrumentals, your tone, gesture, facial expressions and how the audience will see your creation.

CRITERIA TO EVALUATE A SOCIAL JUSTICE INITIATIVE
Use this sheet to plan your campaign.
o   Contains a “hook” (immediate attention grabber) this can be a phrase, logo or visual
o   Purpose is clear (what is the goal?)
o   Has a specific focus (not trying to do too much)
o   Contains content that the audience can connect with/relate to
o   It is accessible (many people can view it/participate in it and can share it with others)
o   Includes factual information to give depth to the problem
o   Allows for personal stories or case studies to be highlighted- makes the issue real!
o   Includes thought-provoking (and relevant) visuals
o   Can be understood by a wide audience (ex. not age, gender, or culture specific)
 
Examples of social awareness campaigns
 
8 Creative Social Awareness Campaigns
 
5 Brand campaigns that took a stand on social issues
 
2015’s Top 5 Social Activism Campaign
 
People for Ethical Treatment of Animals- blog
 
15 art projects that boldly advocate for social justice
 
 20 Instagram accounts to inspire your movement-building