“Social Impact” of Brand Communication (Case study)
What is the “Social Impact” of Brand Communication? Be sure that you have read pages 60 – 71 of your textbook before you begin this assignment. I want you to really think about the ethical question found on page 64 of your textbook, “How sexy is too sexy?” Does advertising lead to dangerous practices? Does advertising lead to the rise of a materialistic culture?
This leads us to further evaluate the issue of social responsibility. Because of the influence of advertising in our society as we know it, does advertising have a special social responsibility?
- Select a big-name company. (TOMS) Post your company that you have selected to research to this forum. First come, first serve. (You’ll note that I like to use this pattern for my classes!)
2. Research website and materials of the company that you selected.
3. Prepare a four-page report on their efforts to be socially responsible.
4. Take a look at their advertising. Address the question: How is the company’s social responsibility position reflected in its advertising?
Think about your chapter – how does the company ensure that no stereotypes appear in their advertisements? How does the company ensure that they are NOT incorporating deceptive/using unfair practices with their advertising?
Keep thinking – BIG PICTURE. As a COMPANY, how are they socially responsible with their advertising?
Address the question: How is the company’s social responsibility position reflected in its advertising?
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