Strategic Marketing Plan
Strategic Marketing Plan
Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.
The Comprehensive Project is attached.
Reading Assignment
Please read the following chapters from Marketing Management:
Chapters 8,11,12, & 14
Please review the course resources from the online MKT640 Library Guide.
