PUMA SWOT VRIO Analysis
PUMA SWOT VRIO Analysis
Company – “PUMA”
Requirements
- Between 700-800 words (works cited page is not included in total required word count)
- Double-spaced
- 12-point Times New Roman font
- 1-inch margins
- Proper APA in-paper citations and works cited page required. You do not need to follow APA guidelines for a title page or abstract. You MUST use APA for the body of your paper and works cited page.
- Use at least 4 sources. You may use the company’s website and filings as a source. Wikipedia is not an acceptable source.
For this Paper, you need to analyze the “PUMA” company organizational culture and approach to strategic management.
- Strategic Management
- What is the company’s corporate-level strategy?
- Identify the company’s corporate strategy and provide supporting evidence.
- Complete a SWOT analysis for your company.
- Complete a VRIO analysis. Provide specific examples for each component to justify your analysis.
- Leveraging Porter’s five competitive forces, using three of the five competitive forces, provide examples of how the competitive forces affect the “PUMA”
- What is the company’s corporate-level strategy?
- Organizational Culture
- Describe the culture of the “PUMA” company. Identify values, norms, rituals, slogans, etc.
- What is the company’s culture as described by the competing values framework? Justify your analysis with specific examples.
- Using the basic types of organizational structures, identify the “PUMA” company’s organizational structure and explain the benefits and drawbacks of the structure.
