Writing a Business Plan

Writing a Business Plan

Submit all sections of the paper edited from the previous professor’s feedback. Combine all references into one or two reference pages. The new sections for Part 3 are Executive Summary, G, H, and I in bold below.

Cover page
Table of contents
Executive Summary
Section A: Business Concept
Section B: Industry Analysis
Include Globalization
Section C: Regulation and Legal Review
Section D Target Market and Segment
Section E: Value Proposition
Section F Marketing Promotion Strategy
Include pricing strategy
Section G: Facilities and Equipment Plan
Section H: Technology Plan
Section I: Sales Forecast and Breakeven analysis
Appendix (include any other research or support documentation here)
Executive Summary (30 points)

This one-page summary of your plan is written last and should be able to stand alone as a document on its own merits. Include a clear and specific compelling Value Proposition with primary research, a brief synopsis of each plan section, and brief financial highlights. After reading this summary, the reader should have a clear understanding of the specifics of your plan.

Section A: Business Concept:

Section B: Industry Analysis

Section C: Regulation and Legal

Section D: Target Market and Segmentation:

Section E: Value Proposition

Section F: Marketing Promotion Strategy

Section G: Facilities and Equipment Plan (50 points)

Describe and cost your capital assets, such as production lines, office equipment, and buildings. If you plan to have a physical location, include a floor plan if possible. What are your startup timelines? Expansion timelines?

Section H: Technology Plan (50 points)

Describe your company’s IT needs and how much they will cost and how you will implement. Will you have a web presence, and if so, what type of functionality will it include? Will you handle your IT requirements with “in-house” or outsource to IT consultants—explain your decision.

Section I: Sales Forecast: (60 points)

Create your 5-year forecast (See lecture for details). Units, dollars and assumptions are critical. Create the sales forecast in a narrative. These may be based on the optional worksheets. Remember, you do not submit the spreadsheet created that was used to develop the financial information. Restate actual numbers from the spreadsheet with the development of charts, tables, or excerpts from the SalesProj tab excel spreadsheet. These spreadsheets can be found in the files section of course room. If you cannot access the Excel spreadsheets, please contact the DeVry help desk. Other Excel video training can be found on Excel video training – https://support.microsoft.com/en-us/office/excel-video-training-9bc05390-e94c-46af-a5b3-d7c22f6990bb

Your forecast is the description of the units you plan to sell, the services (amount of them) you plan to provide, and your growth projections of these numbers. Document all assumptions and provide external source information for all assertions.

Include a graphical representation that shows when your company will start making a profit and breakeven.