Sustainability Marketing- Market and Product Assessment

The aim of the report is to produce a Sustainable Marketing Plan for how you will modify a chosen product to be more sustainable. In this report, research the current market for the product and its Marketing Mix.
Discuss the marketing strategy, product, environment (PESTLE), etc.
Use frameworks such as:

  • SWOT analysis,
  • Product Life Cycle Analysis(PLCA),
  • Input-Output Analysis,
  • Porter’s 5 Forces analysis.
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