The Essay For International Business Class

Research project on either a foreign company doing business in the USA or an American company doing business in another country. Examples IBM in China, Google in Europe, Lenovo in the US, GM in China, Uniqlo in USA, Honda in the USA, Starbucks in China, Huawei political Issues in the USA.
This project involves and analysis of a company of your choice in relation to  political and the economic integration of the global economy. the objective is to allow you to learn about the marketing strategy of that company. By focusing on just one country, you will be able to go in a greater depth and detail. Your final paper should persuasively argue and reason half a dozen major points. The final presentation will require your critical insights, analysis, and recommendation for this company.
(1) What are the most important issues/challenges that confront the company?
(2) What is your analysis of these issues?
(3) Competitive analysis of this company (SWOT, PESTEL, Porters Five Forces).
(4) What, exactly, should the company (case protagonists) do? Recommend an explicit, feasible plan of action  that will improve the company’s competitive position and/or outcomes?
Format your paper in APA, citing at least 12 sources, and write about 3,500 words.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *