Entries by Bernard

Case Studies in Leadership (Getting the Evidence: Leadership Training Dilemma)

Getting the Evidence: Leadership Training DilemmaDeveloped by John R. Schermerhorn, Jr., Ohio University Shane Alexander is the human resource director of the Central State Medical Center. One of her responsibilities is to oversee the hospital’s leadership training programs. Recently Shane attended a professional conference during which a special “packaged” training program was advertised for sale. […]

Product Life Cycle (Questions and Answers)

Explain why and when penetration and skimming pricing are used in the introduction stage. What stage of the life cycle is a product in when the company cannot meet the demand for it and competitors begin to enter the market? What different strategies do firms use to extend the life cycles of their products throughout […]